Take your NAP seriously
Posted: Sun Apr 06, 2025 8:37 am
Your global market has unique needs that require attention. Address those needs.
So, don't simply copy and paste content across country pages and languages. Meet the unique needs of each market.
Your best-performing content among Americans might be completely irrelevant to your Japanese audience.
Let's assume you ship and sell fruit worldwide and have markets in tropical countries chinese overseas america database like Singapore and cold climates like Iceland. Your website should cover topics like "fruit preservation" differently. Iceland is cold year-round, and Singapore is hot year-round. Your needs are different.
Build trust in every market
You could be a rock star with millions of adoring fans across North America. Your products sell out weeks before the launch date, and you're featured in magazines from coast to coast! You're in luck. Thank the Americans.
But now you're in South Korea! Nobody knows who you are. Not yet.
You need to build your brand from the ground up in new markets. You need to invest in brand awareness and building trust with your local market. If you've had some customers from a particular region in the past, contact them for reviews.
No! I'm not going to give you any tips on how to oversleep.
So, don't simply copy and paste content across country pages and languages. Meet the unique needs of each market.
Your best-performing content among Americans might be completely irrelevant to your Japanese audience.
Let's assume you ship and sell fruit worldwide and have markets in tropical countries chinese overseas america database like Singapore and cold climates like Iceland. Your website should cover topics like "fruit preservation" differently. Iceland is cold year-round, and Singapore is hot year-round. Your needs are different.
Build trust in every market
You could be a rock star with millions of adoring fans across North America. Your products sell out weeks before the launch date, and you're featured in magazines from coast to coast! You're in luck. Thank the Americans.
But now you're in South Korea! Nobody knows who you are. Not yet.
You need to build your brand from the ground up in new markets. You need to invest in brand awareness and building trust with your local market. If you've had some customers from a particular region in the past, contact them for reviews.
No! I'm not going to give you any tips on how to oversleep.