Clean up that backlink profile!
Posted: Sun Apr 06, 2025 8:43 am
Here's what you need to do to remove the following manual penalties from your website:
Unnatural links to/from your website
Google has always been keen to increase your backlink signals through natural links .
If you pay a link seller to build links for you or fill your blog with paid links, engage in chinese overseas british database non-social link exchanges (i.e. link exchanges that are clearly not a genuine exchange of links between affiliates or blog friends, but part of a link scheme to artificially manipulate search engine rankings), or scatter links in blogs, forum profiles, and comments with the sole purpose of increasing your SERPs position, then Google will not take kindly to this.
If Google detects unnatural backlinks, manual reviewers will demote your site in the SERPs and send you an "Unnatural links to/from your site" message in the Search Console reporting dashboard.
How to remove the penalty
Paul Martin, Digital Strategy Director at Jaywing Australia , recommends considering the following:
"Anchor text: Anything 'spammy' that involves exact keyword matches.
Domains: Is the linking site reputable?
Context: Is the link on a legitimate web page and surrounded by other legitimate content (i.e., if you sell shoes, make sure your link is not next to a link for car insurance, for example).
With your list of bad links in hand, the next step is to contact the webmasters to request that the links be removed.
Unnatural links to/from your website
Google has always been keen to increase your backlink signals through natural links .
If you pay a link seller to build links for you or fill your blog with paid links, engage in chinese overseas british database non-social link exchanges (i.e. link exchanges that are clearly not a genuine exchange of links between affiliates or blog friends, but part of a link scheme to artificially manipulate search engine rankings), or scatter links in blogs, forum profiles, and comments with the sole purpose of increasing your SERPs position, then Google will not take kindly to this.
If Google detects unnatural backlinks, manual reviewers will demote your site in the SERPs and send you an "Unnatural links to/from your site" message in the Search Console reporting dashboard.
How to remove the penalty
Paul Martin, Digital Strategy Director at Jaywing Australia , recommends considering the following:
"Anchor text: Anything 'spammy' that involves exact keyword matches.
Domains: Is the linking site reputable?
Context: Is the link on a legitimate web page and surrounded by other legitimate content (i.e., if you sell shoes, make sure your link is not next to a link for car insurance, for example).
With your list of bad links in hand, the next step is to contact the webmasters to request that the links be removed.