Freemium is still valid
Posted: Sat Apr 19, 2025 4:57 am
If you want to make it easier to market your SaaS product, consider making it free if you haven’t already. Users like the opportunity to try a solution before they commit to it. If they can also use some of the product’s basic features over a long period of time, they’re more likely to turn into paying, repeat customers.
Freemium products are also a great lead generation tactic and will allow you to better nurture potential customers. The key is to demonstrate the value of the subscription and show your free line data subscribers what they can do once they sign up for the paid version.
Don't be pushy, though, as you can easily alienate potential customers. Those who rarely use your tool won't want to spend money on it, so let it be that way. Instead, focus on more frequent users.
A good example of a freemium success is Figma , which lets you work on three projects for free. If you only need the tool once, you’ll appreciate the feature. But if you’re building a design business, you’ll likely come back to it again once you’ve determined it’s viable.
Freemium products are also a great lead generation tactic and will allow you to better nurture potential customers. The key is to demonstrate the value of the subscription and show your free line data subscribers what they can do once they sign up for the paid version.
Don't be pushy, though, as you can easily alienate potential customers. Those who rarely use your tool won't want to spend money on it, so let it be that way. Instead, focus on more frequent users.
A good example of a freemium success is Figma , which lets you work on three projects for free. If you only need the tool once, you’ll appreciate the feature. But if you’re building a design business, you’ll likely come back to it again once you’ve determined it’s viable.