The face-to-face sales model is more fluid. However, with the COVID-19 crisis, in-person meetings became very limited, which increased the use of online tools.
How personal sales adapted to the times of COVID-19
With the temporary or permanent closure of many physical stores in 2020, personal sales had to reinvent themselves in the virtual world. Their greatest allies were the digital resources used in online sales, which we'll discuss later.
Let's look at some examples of personal selling in this context. You can capture leads offline with an app like LeadBooster . A Pipedrive CRM integration that features:
Prospector : A database of 400 million profiles where you can search for those that match your target customer .
A Chatbot and live chat.
Web forms .
To maintain face-to-face contact during your online sales, you can use video conferencing platforms. Among the most popular are Zoom (which can be integrated with Pipedrive ), Google Meet , and Skype.
At first, you won't feel the same as you would in a face-to-face meeting. But with practice, you'll gain confidence and be able to employ the same persuasion and sales tactics you use in person.
And if you manage your entire online personal sales process gambling data japan with a CRM, it will be easier:
Track your leads and prospects: For example, you can automatically send email reminders or schedule online meetings.
Take notes and record what was discussed in your meetings to prepare more complete value propositions.
Transactional sale
Transactional sales focus on making a quick sale or transaction. The goal is to achieve the maximum number of sales from the maximum number of customers. It doesn't delve deeper into the customer relationship and their pain points as in personal sales.
In this type of sale, some key KPIs are: the number of new leads per month, the monthly conversion rate of prospects to customers, and monthly sales volume.
Transactional selling is based on incentives and pricing. Sales and marketing teams leverage discounts and promotions to increase the number of transactions. Buyers typically spend little time in the sales funnel . This is partly because the purchasing decision is usually made by a single person.
This type of sale is common in B2C business models with low sales amounts, because it's easier to close the deal quickly.
Personal face-to-face sales typically occur
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