Digital Marketing – a versatile player in the marketing field

[ashammi228]

Content
Team play
Dribbling, sharp passing and other techniques
Referee on the field
Game Analysis
We live in a high-speed time. Scientists have calculated that a modern person receives as much information in a week as a person in the Middle Ages received in a lifetime. And in these realities - a real information explosion - marketing does not stand still either.

Unlimited internet access, news feeds on radio and telegram filipino girl television, advertising materials on banners and leaflets... The birth of new technologies such as VR, AR, digital art, voice marketing. The world has become faster, bigger, more interesting.

The line between online and offline advertising has blurred, and there is a need for a comprehensive approach that includes all digital channels. Internet marketing has transformed into a new, broader concept – Digital Marketing.

Team play
Digital marketing or digital marketing is the use of a set of modern technologies to advertise a product, attract or retain customers.

However, this concept should not be confused with the already familiar Internet marketing. Yes, this approach includes the tools of the above-mentioned ancestor, but its scope is wider. It uses not only the global network, but also offline channels, such as digital television, interactive screens, holographic advertising, etc.

Let's look at specific channels and their tools that Digital Marketing works with.

Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.

Get a consultation

Dribbling, sharp passing and other techniques
1. The main channel can rightfully be called the Internet. The tools are the same as those of Internet marketing:>/p>

search engines;
contextual and teaser advertising;
banner advertising;
Email marketing;
SMM and blogs;
advertising in mobile applications;
advertising in video content;
viral advertising, etc.

Internet Marketing Tools
2. Local networks. Internal computer networks of companies (Extranet) or entire city districts. Currently gradually fading away, integrating with the Internet.

3. Mobile devices. Previously, brands acted through SMS messages, now it is popular to install branded applications or organize WOW calls to the phone.

4. Digital television is increasingly replacing analog television every year and is gradually integrating with Internet applications.

5. Interactive screens, POS terminals - what we often see in stores, on the street, even in subway cars. This is a type of digital media that is gradually replacing standard outdoor advertising.