How to Remarket on Facebook
Posted: Sun Apr 20, 2025 3:57 am
While collecting user data takes time, running a list-based remarketing campaign is the perfect marketing strategy for those with a smaller budget.
Pixel-based retargeting, on the other hand, allows you to re-reach users whose contact details you don't know.
To get started, you'll need to install the Facebook Pixel , or whatever platform you want to use, on your site.
When someone visits a page on the same site, this invisible strip of code will be able to track their actions anonymously via a cookie .
If this user leaves your site without completing a purchase, as soon as they connect to the Internet again to perform a search, that cookie will notify the retargeting platforms, which will show specific ads based on the pages the user visited on your site.
The pixel creates a quick reaction that causes your ads to appear sweden email list almost immediately when someone browses another website in the Google Display Network (more on that later), performs a search in their browser, or scrolls down on Facebook.
Let's now see the differences between these two modes.
With Facebook dynamic ads, you can show your products to people who have viewed them – but not purchased them – on your store. Facebook dynamic remarketing will show people products they have previously viewed or products similar to those, all in a completely automated way.
In the Facebook Advertiser Help Center you can find all the information you need to start your remarketing campaign on the platform.
retargeting on facebook
Remarketing on Facebook: Create a Campaign
The first thing you need to do to launch a remarketing campaign on Facebook is to implement the Facebook pixel on your website and have a catalog of your products.
Pixel-based retargeting, on the other hand, allows you to re-reach users whose contact details you don't know.
To get started, you'll need to install the Facebook Pixel , or whatever platform you want to use, on your site.
When someone visits a page on the same site, this invisible strip of code will be able to track their actions anonymously via a cookie .
If this user leaves your site without completing a purchase, as soon as they connect to the Internet again to perform a search, that cookie will notify the retargeting platforms, which will show specific ads based on the pages the user visited on your site.
The pixel creates a quick reaction that causes your ads to appear sweden email list almost immediately when someone browses another website in the Google Display Network (more on that later), performs a search in their browser, or scrolls down on Facebook.
Let's now see the differences between these two modes.
With Facebook dynamic ads, you can show your products to people who have viewed them – but not purchased them – on your store. Facebook dynamic remarketing will show people products they have previously viewed or products similar to those, all in a completely automated way.
In the Facebook Advertiser Help Center you can find all the information you need to start your remarketing campaign on the platform.
retargeting on facebook
Remarketing on Facebook: Create a Campaign
The first thing you need to do to launch a remarketing campaign on Facebook is to implement the Facebook pixel on your website and have a catalog of your products.