Operations to be carried out on-site
Posted: Sun Apr 20, 2025 4:21 am
From the words used, it is clear that in the first case, we are talking about strategies implemented within the site to be optimized. In the second, however, we are talking about techniques to be implemented outside the site in question. Let's go into detail and discover everything you should know about it.
As anticipated, from the name SEO on-site (or on-page) you can understand that we are talking about activities, strategies and technical aspects regarding the functioning and formation of the site itself. In fact, when it comes to optimization for search engines there are many things to do directly on the site for which you want to increase incoming traffic. In this case, we deal with the individual pages of the site in every detail, using the most successful SEO strategies. For example, we search and insert the keywords in.
To optimize a site, you must work to integrate interesting and useful content for the target audience. You should not underestimate adequate formatting (e.g. use of bold and lists) and the division of texts into paragraphs with subtitles. These elements will make it easier for users to read and will help search engines to examine the content of the various web pages.
Not just texts and keywords…
On-site SEO also includes optimizing images , site structure and design. The latter must also be suitable for viewing on mobile devices . These activities also include inserting some internal and external links in the texts. Thanks investor leads to all these attentions and operations, it will be possible to create pages suitable for the visitors you want to attract. The texts will also be able to position themselves better on search engines.
What is off-site SEO?
Now let's focus on the other link in the chain: off-site or off-page SEO. This branch of search engine optimization includes all those techniques implemented outside the site. Despite this, they will have great value and will help increase incoming traffic and online visibility of the site in question.
Among the many activities to be performed we find link building, which consists of increasing the amount of links that refer to your website (backlink). This is a process that requires patience and time, unless the links are purchased or obtained with unfair tactics.
As anticipated, from the name SEO on-site (or on-page) you can understand that we are talking about activities, strategies and technical aspects regarding the functioning and formation of the site itself. In fact, when it comes to optimization for search engines there are many things to do directly on the site for which you want to increase incoming traffic. In this case, we deal with the individual pages of the site in every detail, using the most successful SEO strategies. For example, we search and insert the keywords in.
To optimize a site, you must work to integrate interesting and useful content for the target audience. You should not underestimate adequate formatting (e.g. use of bold and lists) and the division of texts into paragraphs with subtitles. These elements will make it easier for users to read and will help search engines to examine the content of the various web pages.
Not just texts and keywords…
On-site SEO also includes optimizing images , site structure and design. The latter must also be suitable for viewing on mobile devices . These activities also include inserting some internal and external links in the texts. Thanks investor leads to all these attentions and operations, it will be possible to create pages suitable for the visitors you want to attract. The texts will also be able to position themselves better on search engines.
What is off-site SEO?
Now let's focus on the other link in the chain: off-site or off-page SEO. This branch of search engine optimization includes all those techniques implemented outside the site. Despite this, they will have great value and will help increase incoming traffic and online visibility of the site in question.
Among the many activities to be performed we find link building, which consists of increasing the amount of links that refer to your website (backlink). This is a process that requires patience and time, unless the links are purchased or obtained with unfair tactics.