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Of all the search engines in existence

Posted: Sun Apr 20, 2025 4:22 am
by surovy113
In practice, the Google SERP is the page you see every time you do a search on the well-known engine. You can also view a similar page using other engines such as Bing and Yahoo!. The Search Engine Results Page is also the one that your potential customers and/or visitors to your site see . This is precisely why you should know it well: if you know how it works, you also know what to do to make your site appear among the first results!

what-is-google-serp.query
How Google SERP Works
The way SERP works is based on a very simple principle. In correspondence with a query (or keyword) on which the user wishes to obtain information, the search engine returns pages of results following specific criteria . For example, if the user is looking for a trattoria serving typical Florentine dishes, he will write in the bar “best trattoria in Florence”. The Google SERP that appears will contain web content that contains the keyword used by the user and/or similar and related keywords.

Google and its algorithms
Google is certainly the most used in the world. The engine uses a series of tricks to enhance leads for commercial real estate the offer of results that it makes available to users. If you notice, in fact, the results that appear on your engine in response to a search query are not exactly the same as those that a friend of yours will get. This happens even when the keyword used is the same! This effect is not due to chance, but falls entirely within the intelligence and purposes of the search engine.

Google's SERP first considers the use of keywords within web pages. It analyzes them one by one, thanks to spiders, or bots that scan sites. Then it gives value to:

internal links,
external links,
Images,
all information entered on the pages.
It considers the site design and many other details, and also gives value to users' preferences and their browsing habits .