Emotional Marketing: What It Is and How It Works (With 4 Examples)
Posted: Sun Apr 20, 2025 4:42 am
Emotional marketing, as the name suggests, is a marketing strategy that uses people's emotions to push them to take an action, from purchasing a product to subscribing to a newsletter.
But how exactly does it work, and how can you use it for your business?
This, and much more, is exactly what we will talk about in this article. And to help you understand in an even more practical way what it means to do emotional marketing, we have also added some examples that will help you identify with emotional branding.
So what are you waiting for? Keep reading now!
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What is emotional marketing?
The term emotional marketing refers to advertising efforts that brazil email list leverage emotions to get people to notice, remember, share, and purchase a particular product or service.
Emotional marketing typically focuses on a single emotion at a time, and even just one emotion can play a huge role in buyers’ decision-making.
→ Click here to launch your online business with Shopify
In fact, there are several psychological theories according to which our emotional system is faster than the rational one in processing information and, consequently, in making decisions.
The main emotions capable of triggering a reaction are:
Fear
Sense of guilt
Trust
Value
Sense of belonging
Competition
Gratification
FOMO
Lack of time
What is emotional branding?
Emotional branding literally means “creating” an emotional brand, that is, a brand that directly leverages the emotional state of consumers.
But how exactly does it work, and how can you use it for your business?
This, and much more, is exactly what we will talk about in this article. And to help you understand in an even more practical way what it means to do emotional marketing, we have also added some examples that will help you identify with emotional branding.
So what are you waiting for? Keep reading now!
shopify logo
Start selling online with Shopify today
Start your free trial
white sneakers
black sneakers
oberlo-sketch
What is emotional marketing?
The term emotional marketing refers to advertising efforts that brazil email list leverage emotions to get people to notice, remember, share, and purchase a particular product or service.
Emotional marketing typically focuses on a single emotion at a time, and even just one emotion can play a huge role in buyers’ decision-making.
→ Click here to launch your online business with Shopify
In fact, there are several psychological theories according to which our emotional system is faster than the rational one in processing information and, consequently, in making decisions.
The main emotions capable of triggering a reaction are:
Fear
Sense of guilt
Trust
Value
Sense of belonging
Competition
Gratification
FOMO
Lack of time
What is emotional branding?
Emotional branding literally means “creating” an emotional brand, that is, a brand that directly leverages the emotional state of consumers.