Develop an SEO/SEM friendly editorial plan
Posted: Sun Apr 20, 2025 4:43 am
The editorial plan is the communication strategy that you want to adopt. As mentioned above, it cannot be just before and after photographs. You need to alternate various types of content:
informative content, showing particular techniques, performed in first person. This will give the viewer the chance to become curious and stop to look, drawing attention both to the technique itself and to the person performing it.
friendly content, such as greetings for holidays and anniversaries
purely advertising content, the famous before and after, obviously showing the best works and those that required a specific skill.
present promotions and discounts in an attractive way. This is a fundamental point, to be placed strategically at particular times of the year: Christmas, Valentine's Day, etc.
It is important, however, to know how to alternate this type of content as well as knowing how to select the right topics.
My advice is to get help from a keyword research to select the most frequent questions that people ask and give them answers.
Writing an article on your website 's blog will allow you to have a page that can position itself on mail marketing to doctors Google and you will thus have content to publish on social media or to use for newsletters.
The game is basically about creating valuable content and advertising it!
The importance of consistency and loyalty
Regardless of the type of social network you have chosen to use (here the advice is not to want to overdo it. Of the many, it is best to choose only a few, three at most, and work on them following the particular grammar of that social network) it is important to have a constant presence , for two reasons.
informative content, showing particular techniques, performed in first person. This will give the viewer the chance to become curious and stop to look, drawing attention both to the technique itself and to the person performing it.
friendly content, such as greetings for holidays and anniversaries
purely advertising content, the famous before and after, obviously showing the best works and those that required a specific skill.
present promotions and discounts in an attractive way. This is a fundamental point, to be placed strategically at particular times of the year: Christmas, Valentine's Day, etc.
It is important, however, to know how to alternate this type of content as well as knowing how to select the right topics.
My advice is to get help from a keyword research to select the most frequent questions that people ask and give them answers.
Writing an article on your website 's blog will allow you to have a page that can position itself on mail marketing to doctors Google and you will thus have content to publish on social media or to use for newsletters.
The game is basically about creating valuable content and advertising it!
The importance of consistency and loyalty
Regardless of the type of social network you have chosen to use (here the advice is not to want to overdo it. Of the many, it is best to choose only a few, three at most, and work on them following the particular grammar of that social network) it is important to have a constant presence , for two reasons.