Product: the work
Posted: Mon Dec 23, 2024 10:43 am
The product you offer is the work. The job. The thing that employees come to do in exchange for salary and associated secondary employment conditions. It is important to keep the work attractive for all employees. To make it fit their needs. Because people who are happy with their work, stay longer and contribute more to the continued existence of the organization.
Of course, that is not so simple, because 'what someone needs' is personal. Where one person might be happy with very systematic work that can be done calmly, without too many distractions email list b2b (think of financial work where accuracy is essential), another gets energy from working with many different people and freedom (think of account managers who are responsible for their own region). And of course, these needs can also change over time. For example, due to changing home situations or a lack of challenge at the moment that you can do your job 'with your eyes closed'.
So keep talking to employees about their wishes and adjust the offer accordingly. Just like you keep talking to your customers about their wishes and adjust your product accordingly. And if the wishes diverge too much at some point? Then it is time to say goodbye and find people who will be happy with your offer.
Of course, that is not so simple, because 'what someone needs' is personal. Where one person might be happy with very systematic work that can be done calmly, without too many distractions email list b2b (think of financial work where accuracy is essential), another gets energy from working with many different people and freedom (think of account managers who are responsible for their own region). And of course, these needs can also change over time. For example, due to changing home situations or a lack of challenge at the moment that you can do your job 'with your eyes closed'.
So keep talking to employees about their wishes and adjust the offer accordingly. Just like you keep talking to your customers about their wishes and adjust your product accordingly. And if the wishes diverge too much at some point? Then it is time to say goodbye and find people who will be happy with your offer.