Necessary development of expert knowledge

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Is there someone on the team who can build websites? Is there someone who can configure your ERP system? Is there someone who truly understands your digital marketing and can therefore achieve predictable results in your industry? On the one hand, automation and more efficient, digital processes save you personnel and time, but on the other hand, this creates the need for additional experts on the team to properly operate the underlying programs. In addition to relying on external service providers, building expertise and knowledge management within the company is therefore urgently necessary for e-commerce, and the additional effort is overwhelming, russia phone number data especially for small businesses.

Strong pressure on trading companies
In the analog world, for example, it was sufficient to import high-quality shoes from Italy and sell them in a local store. The retailer thus brought a new product to their region, created added value, increased their margin, and made a profit. This business model became obsolete the moment shoes could be ordered directly from the manufacturer in Italy – with a wider selection and at a better price, without the retailer's margin. Traditional retailers are therefore under increasing pressure and are forced to find new ways to differentiate themselves or increase added value for the customer.

Reduction of personal relationships
In many industries, it was common practice to have a contact person for each product with a genuine, human-to-person relationship. Even in a fashion store, personal advice from trained and professional sales staff can have a strong impact on the purchasing experience. E-commerce has almost completely eliminated this direct contact between companies or their employees and customers. Convenience and speed have replaced personal relationships, and this is not always to the benefit of all parties involved. However, some customers still expect personal service, which is increasingly being reduced in the wake of e-commerce. Hybrid solutions such as 24-hour customer service or live chats with real employees are not feasible for many smaller companies with online shops due to the high cost involved. But even with these solutions, we still interact with an anonymous voice on the phone or a chat partner instead of a real person.