Geolocated data
Posted: Sun Apr 20, 2025 4:53 am
Combining geolocation data with information about consumption patterns in a given region can provide a more complete and richer view of the profile of local consumers.
Thus, by analyzing people's geographic interest in categories — such latvia mobile database investments, retail, travel and other products or services — it is possible to understand the habits and financial capacity of the population in that area.
Check out the following example: if a region shows high interest in financial investments, retail consumption and travel, this may indicate an audience with greater purchasing power.
Furthermore, the type of bank predominant in the area and the presence of aviation companies can provide clues about the population's banking availability and their ability to purchase products and services.
This type of analysis goes beyond what is offered by data such as CAGED, as it incorporates behavioral and consumption aspects that reflect the region's preferences and income.
Thus, by analyzing people's geographic interest in categories — such latvia mobile database investments, retail, travel and other products or services — it is possible to understand the habits and financial capacity of the population in that area.
Check out the following example: if a region shows high interest in financial investments, retail consumption and travel, this may indicate an audience with greater purchasing power.
Furthermore, the type of bank predominant in the area and the presence of aviation companies can provide clues about the population's banking availability and their ability to purchase products and services.
This type of analysis goes beyond what is offered by data such as CAGED, as it incorporates behavioral and consumption aspects that reflect the region's preferences and income.