Retargeting on Facebook: Instructions & Strategy
Posted: Sun Apr 20, 2025 5:08 am
Retargeting is a highly effective targeting method for converting users into buyers on the meta platforms Facebook and Instagram. Retargeting, or remarketing, allows advertisers to target users who have already had contact with their brand or product—for example, if they have already visited the website or interacted with an ad.
Retargeting can significantly help you get the most out of your Facebook advertising budget . To make it work for you, we'll explain in this article:
What exactly is Facebook retargeting?
How does retargeting on Facebook work?
what are the costs of a retargeting campaign
What advantages does Facebook retargeting offer
Step-by-step guide to your first retargeting campaign
Tips for your retargeting strategy
What is Facebook retargeting?
Retargeting is a form of online advertising that targets existing customers or switzerland phone number data users who already know you with targeted ads. For example, companies can encourage customers who have recently visited their website to return and convert. Retargeting is sometimes referred to as "remarketing" or "returning."
More specifically, Facebook retargeting means that targeted ads are displayed on Facebook and Instagram to people who have already shown interest in your product or service but haven't yet converted. This means you can display ads to people who...
have bought from you before
visited your website or app but didn't convert
interacted with your ad but did not click
The goal of Facebook retargeting is to re-engage with potential customers and encourage them to purchase your products or services or sign up for your offers. This means reaching users who are already deeper in the marketing funnel.
here you can put a picture of a marketing funnel
By retargeting, you can increase the conversion rate of your Facebook ads and thus boost revenue. Facebook retargeting can help increase the ROI of your Facebook advertising.
Retargeting can significantly help you get the most out of your Facebook advertising budget . To make it work for you, we'll explain in this article:
What exactly is Facebook retargeting?
How does retargeting on Facebook work?
what are the costs of a retargeting campaign
What advantages does Facebook retargeting offer
Step-by-step guide to your first retargeting campaign
Tips for your retargeting strategy
What is Facebook retargeting?
Retargeting is a form of online advertising that targets existing customers or switzerland phone number data users who already know you with targeted ads. For example, companies can encourage customers who have recently visited their website to return and convert. Retargeting is sometimes referred to as "remarketing" or "returning."
More specifically, Facebook retargeting means that targeted ads are displayed on Facebook and Instagram to people who have already shown interest in your product or service but haven't yet converted. This means you can display ads to people who...
have bought from you before
visited your website or app but didn't convert
interacted with your ad but did not click
The goal of Facebook retargeting is to re-engage with potential customers and encourage them to purchase your products or services or sign up for your offers. This means reaching users who are already deeper in the marketing funnel.
here you can put a picture of a marketing funnel
By retargeting, you can increase the conversion rate of your Facebook ads and thus boost revenue. Facebook retargeting can help increase the ROI of your Facebook advertising.