Structure the e-commerce platform
Posted: Sun Apr 20, 2025 7:00 am
Now let's get to the heart of how to create an e-commerce. Once you have chosen the product, the business model and made a business plan also based on what you have learned from your competitors, at this point you will have to:
choose which platform to use to open your e-commerce
decide on the domain and the name to give it
graphically create the site with templates, images, texts, etc.
optimize the site for SEO
Creating an e-commerce site: turnkey platform versus CMS
There are two macro-worlds when it comes to choosing how to create your e-commerce site (unless you have extreme customization needs and want to have it programmed from scratch):
Choose a 'turnkey' platform that allows you to create and manage japan email list your e-commerce in a totally integrated and simplified way.
Opt for a CMS (Content Management System), or a management software that will be installed on your existing website, to be configured and structured completely independently.
The two options differ greatly, especially in terms of the level of complexity: while with a turnkey platform even a complete novice can easily create and manage their own e-commerce, to make one based on a CMS work, a little more skill and attention will be required.
The second case could be cheaper (but in the end it is not necessarily the case) and certainly ensures greater autonomy, but we must carefully evaluate whether it is a solution suitable for our needs.
If you want to opt for a CMS, the most used solution is undoubtedly Wordpress: you will need to open a site, find hosting, purchase the domain, install and configure everything, then choosing a plugin like Woocommerce to manage the ecommerce part.
choose which platform to use to open your e-commerce
decide on the domain and the name to give it
graphically create the site with templates, images, texts, etc.
optimize the site for SEO
Creating an e-commerce site: turnkey platform versus CMS
There are two macro-worlds when it comes to choosing how to create your e-commerce site (unless you have extreme customization needs and want to have it programmed from scratch):
Choose a 'turnkey' platform that allows you to create and manage japan email list your e-commerce in a totally integrated and simplified way.
Opt for a CMS (Content Management System), or a management software that will be installed on your existing website, to be configured and structured completely independently.
The two options differ greatly, especially in terms of the level of complexity: while with a turnkey platform even a complete novice can easily create and manage their own e-commerce, to make one based on a CMS work, a little more skill and attention will be required.
The second case could be cheaper (but in the end it is not necessarily the case) and certainly ensures greater autonomy, but we must carefully evaluate whether it is a solution suitable for our needs.
If you want to opt for a CMS, the most used solution is undoubtedly Wordpress: you will need to open a site, find hosting, purchase the domain, install and configure everything, then choosing a plugin like Woocommerce to manage the ecommerce part.