Social selling is a social media sales practice
Posted: Sun Apr 20, 2025 7:14 am
Yep, because it's not enough to want to sell on social media, you also need to understand exactly how you can leverage these platforms to scale your business and engage with your customers.
that is not limited to direct sales, but involves ongoing interaction with your audience.
In practice, social selling means:
Use social media as a source of information about your audience and potential customers.
Optimize your customer relationship through your profile and common interest groups.
Share useful content that has real, tangible value for your followers and customers, without aiming exclusively at selling your product or service.
Social selling therefore integrates social media into your switzerland email list business strategy not only to sell your products and services, but to cultivate the relationship with your customers and bring them ever closer to your brand.
One of the main advantages of this approach is that you will ultimately not need more “heavy” direct sales techniques and you will no longer have to chase your customers, because they will come to you.
Social commerce
The term social commerce refers to the sale of products and services directly within social media.
After all, you’re not the only person who’s realized that understanding how to sell on social media could be helpful.
Platforms have been thinking about this for a long time now, and it is now really difficult to find one that does not offer social commerce features.
But what are these features?
Each platform has its own way of allowing users to sell products and services.
Facebook offers Shop and Marketplace alternatives, TikTok has shoppable posts, Instagram Shopping allows users to insert tags within posts.
Social shopping
In a certain sense, we could say that social shopping encompasses social commerce and social selling.
The term social shopping in fact refers to everything that revolves around selling on social media, from the discovery to the choice of a product, including the various interactions and contents related to building a relationship between brands and consumers.
that is not limited to direct sales, but involves ongoing interaction with your audience.
In practice, social selling means:
Use social media as a source of information about your audience and potential customers.
Optimize your customer relationship through your profile and common interest groups.
Share useful content that has real, tangible value for your followers and customers, without aiming exclusively at selling your product or service.
Social selling therefore integrates social media into your switzerland email list business strategy not only to sell your products and services, but to cultivate the relationship with your customers and bring them ever closer to your brand.
One of the main advantages of this approach is that you will ultimately not need more “heavy” direct sales techniques and you will no longer have to chase your customers, because they will come to you.
Social commerce
The term social commerce refers to the sale of products and services directly within social media.
After all, you’re not the only person who’s realized that understanding how to sell on social media could be helpful.
Platforms have been thinking about this for a long time now, and it is now really difficult to find one that does not offer social commerce features.
But what are these features?
Each platform has its own way of allowing users to sell products and services.
Facebook offers Shop and Marketplace alternatives, TikTok has shoppable posts, Instagram Shopping allows users to insert tags within posts.
Social shopping
In a certain sense, we could say that social shopping encompasses social commerce and social selling.
The term social shopping in fact refers to everything that revolves around selling on social media, from the discovery to the choice of a product, including the various interactions and contents related to building a relationship between brands and consumers.