Click-through rate (CTR)
Posted: Sun Apr 20, 2025 8:49 am
Click-Through Rate (CTR) is the percentage of recipients who clicked on one or more links within your email.
Here, the main analysis is to check whether the CTAs in the email were good at directing leads to the desired action, be it visiting a website, making a purchase, downloading your content, etc.
To increase your click-through rate, you need to invest in emails belgium mobile database an intuitive and organized layout and attractive and visible CTA buttons.
Conversion rate
Conversion rate measures the percentage of leads who took the desired action after interacting with your email. This desired action can vary depending on your campaign goals, most commonly making a purchase.
Bounce rate
The bounce rate is the percentage of emails sent that were not successfully delivered to recipients due to technical or email address issues.
Return on Investment (ROI)
Finally, Return on Investment (ROI) is a metric used to measure the profitability of email marketing campaigns in relation to the cost of that investment. The ROI calculation formula can be summarized as follows:
Here, the main analysis is to check whether the CTAs in the email were good at directing leads to the desired action, be it visiting a website, making a purchase, downloading your content, etc.
To increase your click-through rate, you need to invest in emails belgium mobile database an intuitive and organized layout and attractive and visible CTA buttons.
Conversion rate
Conversion rate measures the percentage of leads who took the desired action after interacting with your email. This desired action can vary depending on your campaign goals, most commonly making a purchase.
Bounce rate
The bounce rate is the percentage of emails sent that were not successfully delivered to recipients due to technical or email address issues.
Return on Investment (ROI)
Finally, Return on Investment (ROI) is a metric used to measure the profitability of email marketing campaigns in relation to the cost of that investment. The ROI calculation formula can be summarized as follows: