Selling Wine on External Marketplaces VS Your Own Site
Posted: Mon Apr 21, 2025 4:04 am
Aside from Shopify, what we've seen so far are a selection of external marketplaces that mediate between the commercial seller (in this case you and your business) and end customers.
They take care of the communication between seller and buyer and the financial transactions, while you will still have to take care of the logistical aspects related to shipping.
Let's see what are the advantages and disadvantages of this solution, compared to direct sales with your own site created for example with Shopify, as seen above.
Advantages:
You can open your own online storefront even if you don't have your own e-commerce site.
Your brand will already have good visibility thanks to iran email list the fame of the marketplace you choose for your products.
Customers who arrive on that marketplace will already be interested in purchasing wine, you just have to make sure your products are competitive enough.
The investment is less than that needed to open your own site to sell wine online.
Disadvantages:
You will incur costs and fees on the sales you make through the marketplace.
Your products with fewer reviews will be penalized in favor of those who already have more reviews than you.
Your wines will always be placed next to those of your competitors, so it will take more effort to get noticed (and chosen) by customers.
Anyone who chooses to buy wine online in these marketplaces will never be your customer : they will always be a customer of the marketplace itself.
They take care of the communication between seller and buyer and the financial transactions, while you will still have to take care of the logistical aspects related to shipping.
Let's see what are the advantages and disadvantages of this solution, compared to direct sales with your own site created for example with Shopify, as seen above.
Advantages:
You can open your own online storefront even if you don't have your own e-commerce site.
Your brand will already have good visibility thanks to iran email list the fame of the marketplace you choose for your products.
Customers who arrive on that marketplace will already be interested in purchasing wine, you just have to make sure your products are competitive enough.
The investment is less than that needed to open your own site to sell wine online.
Disadvantages:
You will incur costs and fees on the sales you make through the marketplace.
Your products with fewer reviews will be penalized in favor of those who already have more reviews than you.
Your wines will always be placed next to those of your competitors, so it will take more effort to get noticed (and chosen) by customers.
Anyone who chooses to buy wine online in these marketplaces will never be your customer : they will always be a customer of the marketplace itself.