2 Recover old customers and expand your base
Posted: Mon Apr 21, 2025 4:31 am
Do you know that customer who hasn’t bought anything from your store in over 3 months? Or the one who only bought one product and never came back to your store again? This might be the perfect opportunity to rekindle that relationship and show them products or services that might be of interest. You can also take advantage of the date to show them some new products and offer discounts to old customers – all with the aim of bringing this former buyer back to your active list.
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Strategy number 1 will also be used by your competitors, so nurturing your customer base is more than essential. Therefore, invest in email marketing campaigns, social media posts and personalized communications for this audience. Always remember: acquiring a new customer costs 5 times more than retaining an old one.
3 Take care of your store’s infrastructure
This tip may seem obvious, but many stores make austria mobile database here. On special occasions, especially those involving gift exchanges, website traffic tends to increase considerably.
And what happens if you ignore this increase in traffic? Your store could go offline, disappointing dozens of potential buyers. Who has never been frustrated when accessing an e-commerce link after announcing a promotion and coming across the famous 503 error? We've all experienced it, the difference is that you can prevent your customer from going through the same thing.
Therefore, if you have an e-commerce, it is worth investing first in a secure domain, a good payment gateway or even a security firewall that can help you at this time. Another important point is to invest in effective customer support, which will help your consumers both before and after the sale.
But you don’t necessarily need to invest in all of these tools, since having an e-commerce isn’t always about having a virtual store . The most important thing, certainly, is to be prepared to deal with these conversions!
Father's Day discount coupon
Strategy number 1 will also be used by your competitors, so nurturing your customer base is more than essential. Therefore, invest in email marketing campaigns, social media posts and personalized communications for this audience. Always remember: acquiring a new customer costs 5 times more than retaining an old one.
3 Take care of your store’s infrastructure
This tip may seem obvious, but many stores make austria mobile database here. On special occasions, especially those involving gift exchanges, website traffic tends to increase considerably.
And what happens if you ignore this increase in traffic? Your store could go offline, disappointing dozens of potential buyers. Who has never been frustrated when accessing an e-commerce link after announcing a promotion and coming across the famous 503 error? We've all experienced it, the difference is that you can prevent your customer from going through the same thing.
Therefore, if you have an e-commerce, it is worth investing first in a secure domain, a good payment gateway or even a security firewall that can help you at this time. Another important point is to invest in effective customer support, which will help your consumers both before and after the sale.
But you don’t necessarily need to invest in all of these tools, since having an e-commerce isn’t always about having a virtual store . The most important thing, certainly, is to be prepared to deal with these conversions!