Harness the power of video
Posted: Mon Apr 21, 2025 4:36 am
I don't know how many times I've found myself on the verge of purchasing a used book online, only to be held back by the fear that the book wouldn't live up to my expectations.
Sure, the ad said “good condition,” but what exactly did that mean? What is a good condition book for me could be in excellent condition for someone else, or even in terrible condition. How do I know what will arrive at my house?
video marketing statistics decisions
Very often, photos are not enough, especially when it comes to books. That's why you could (and should) take advantage of videos - and their incredible power to increase conversion rates .
Don't take my word for it: just take a look at the statistics germany email list on video marketing to realize that internet users now prefer videos over classic static content. So much so that even a giant like Instagram, born for photos, is increasingly becoming a video app.
3 Mistakes to Avoid When Selling Used Books Online
Selling books online, like any other e-commerce business, is a journey that involves as many stimuli as unexpected ones.
Precisely for this reason, it is not uncommon to make more or less serious mistakes. Fortunately, there are some that are quite frequent, and a great way to avoid them is to prepare in advance.
Mistakes to Avoid When Selling Used Books Online
So, be careful not to make (at least) these three mistakes:
Selling used books online without providing information: Buying used books online is not as straightforward as buying new books.
Customers want to be sure of the condition of the book, check that it meets their expectations and above all avoid unpleasant surprises once they receive their order. That's why you need to make sure that, for your customers, buying your books online is just like buying them in person. Give them as much information as possible, and maybe even add a video that shows the condition of the books in detail.
Sure, the ad said “good condition,” but what exactly did that mean? What is a good condition book for me could be in excellent condition for someone else, or even in terrible condition. How do I know what will arrive at my house?
video marketing statistics decisions
Very often, photos are not enough, especially when it comes to books. That's why you could (and should) take advantage of videos - and their incredible power to increase conversion rates .
Don't take my word for it: just take a look at the statistics germany email list on video marketing to realize that internet users now prefer videos over classic static content. So much so that even a giant like Instagram, born for photos, is increasingly becoming a video app.
3 Mistakes to Avoid When Selling Used Books Online
Selling books online, like any other e-commerce business, is a journey that involves as many stimuli as unexpected ones.
Precisely for this reason, it is not uncommon to make more or less serious mistakes. Fortunately, there are some that are quite frequent, and a great way to avoid them is to prepare in advance.
Mistakes to Avoid When Selling Used Books Online
So, be careful not to make (at least) these three mistakes:
Selling used books online without providing information: Buying used books online is not as straightforward as buying new books.
Customers want to be sure of the condition of the book, check that it meets their expectations and above all avoid unpleasant surprises once they receive their order. That's why you need to make sure that, for your customers, buying your books online is just like buying them in person. Give them as much information as possible, and maybe even add a video that shows the condition of the books in detail.