Navigation ndechimwe chezvinhu zvakakosha nezve webhusaiti
Posted: Mon Dec 23, 2024 11:00 am
yekambani yako. Inofanirwa kuve yakachena, nyore kunzwisisa uye intuitive kumushandisi. Vashanyi vanofanirwa kukwanisa kufamba nesaiti yako zvisina basa.
Nekudaro, izvo zvisingazivikanwe nemakambani Telegraph Data mazhinji ndiko kukosha kwemapeji avo epamusoro ekufambisa anotamba mukuita uku, uye pakupedzisira mukubudirira kwewebhusaiti yavo yeB2B. Iwo mapeji anogona kuita zvinopfuura kungoshanda sevaridzi venzvimbo kune madiki mapeji.
Hedzino nzira nhanhatu dzaungashandisa yako B2B webhusaiti webhusaiti zvinobudirira:
Top Level Navigation Elements
1. Kushandiswa
Kana vashandisi vasvika pane yako saiti, vanotarisira kukwanisa kudzvanya pane yepamusoro yekufambisa menyu. Inoshanda uye inobvumira kubatanidzwa kwakawanda. Kana chinhu chako chekufambisa chiri chingori mamiriro, nemenu yekudonha yemapeji muchikamu ichocho, unorasikirwa nemukana wekuita chikamu chepamusoro peji chaiyo.
2. Zviri mukati / Index
Inogona kunge iri nyaya yekuti mushandisi anogara pawebhusaiti yako uye haanyanyi kujairana nezvose zvaunopa. Isu tinowanzo shandisa mapeji e-sub-navigation kuti tiise ruzivo rwakadzama kana rwakanangana, asi isu tinofanirwa kuziva kuti mushandisi angangoda kudzidza zvakawanda nezvekambani yako asi anogona kusanzwisisa kuomarara kwezvipo zvako (kana mapeji madiki). Mapeji ako epamusoro-soro anopa nzvimbo yakakwana yekuve neruzivo rwese nezve chikamu uye anobvumidza iwe kuti upe zvinyorwa zvemapeji ako madiki, uchiita kuti vashandisi vasarudze kudzidza zvakawanda pane yakatarwa musoro. Mukuwedzera, kana webhusaiti yako yeB2B yakagadzirwa neCMS (Content Management System)kune nzira dzekuratidza zvine simba tafura yezviri mukati uye kunyange zvinyorwa zvechimwe chikamu chepamusoro peji peji.
Kubva pakuronga kutanga zuva, dzidza maitiro ekuita kuti yako inotevera dhizaini chirongwa chibudirire neWebhusaiti Redesign Guide.
3. Kutsvaga Injini Yekugadzirisa (SEO)
Kuve nerimwe peji rezvakakodzera, keyword optimized content inogona kunyatso kusimudziraSEO yako. Ita shuwa kuti zviri papeji rino zvinotaura kune diki-mapeji echikamu uye kwete chete ine indasitiri mazwi uye mazwi aunomira pazvino asi zvakare kuti inopa mushandisi pfungwa yezvaangatarisira kana vakanyura mukati mechikamu chino. saiti yako.
4. Paid Search Campaign
Nepo mapeji madiki ari muchikamu chakapihwa akanakisa kune anonangwa akabhadharwa ekutsvaga mazwi, dzimwe nguva zvakanaka kuve nemusanganiswa weakajairwa uye chaiwo mazwi paunenge uchimhanyisamushandirapamwe wekutsvaga wakabhadharwa.Zvichipa maitiro avo, mapeji epamusoro anoshanda zvakanaka kana uchishandisa mamwe mazwi ekutsvaga kana iwe uchiziva kuti chikamu chipi chaunoda mutengi anofarira asi kwete chaicho chigadzirwa kana kupa.
Nekudaro, izvo zvisingazivikanwe nemakambani Telegraph Data mazhinji ndiko kukosha kwemapeji avo epamusoro ekufambisa anotamba mukuita uku, uye pakupedzisira mukubudirira kwewebhusaiti yavo yeB2B. Iwo mapeji anogona kuita zvinopfuura kungoshanda sevaridzi venzvimbo kune madiki mapeji.
Hedzino nzira nhanhatu dzaungashandisa yako B2B webhusaiti webhusaiti zvinobudirira:
Top Level Navigation Elements
1. Kushandiswa
Kana vashandisi vasvika pane yako saiti, vanotarisira kukwanisa kudzvanya pane yepamusoro yekufambisa menyu. Inoshanda uye inobvumira kubatanidzwa kwakawanda. Kana chinhu chako chekufambisa chiri chingori mamiriro, nemenu yekudonha yemapeji muchikamu ichocho, unorasikirwa nemukana wekuita chikamu chepamusoro peji chaiyo.
2. Zviri mukati / Index
Inogona kunge iri nyaya yekuti mushandisi anogara pawebhusaiti yako uye haanyanyi kujairana nezvose zvaunopa. Isu tinowanzo shandisa mapeji e-sub-navigation kuti tiise ruzivo rwakadzama kana rwakanangana, asi isu tinofanirwa kuziva kuti mushandisi angangoda kudzidza zvakawanda nezvekambani yako asi anogona kusanzwisisa kuomarara kwezvipo zvako (kana mapeji madiki). Mapeji ako epamusoro-soro anopa nzvimbo yakakwana yekuve neruzivo rwese nezve chikamu uye anobvumidza iwe kuti upe zvinyorwa zvemapeji ako madiki, uchiita kuti vashandisi vasarudze kudzidza zvakawanda pane yakatarwa musoro. Mukuwedzera, kana webhusaiti yako yeB2B yakagadzirwa neCMS (Content Management System)kune nzira dzekuratidza zvine simba tafura yezviri mukati uye kunyange zvinyorwa zvechimwe chikamu chepamusoro peji peji.
Kubva pakuronga kutanga zuva, dzidza maitiro ekuita kuti yako inotevera dhizaini chirongwa chibudirire neWebhusaiti Redesign Guide.
3. Kutsvaga Injini Yekugadzirisa (SEO)
Kuve nerimwe peji rezvakakodzera, keyword optimized content inogona kunyatso kusimudziraSEO yako. Ita shuwa kuti zviri papeji rino zvinotaura kune diki-mapeji echikamu uye kwete chete ine indasitiri mazwi uye mazwi aunomira pazvino asi zvakare kuti inopa mushandisi pfungwa yezvaangatarisira kana vakanyura mukati mechikamu chino. saiti yako.
4. Paid Search Campaign
Nepo mapeji madiki ari muchikamu chakapihwa akanakisa kune anonangwa akabhadharwa ekutsvaga mazwi, dzimwe nguva zvakanaka kuve nemusanganiswa weakajairwa uye chaiwo mazwi paunenge uchimhanyisamushandirapamwe wekutsvaga wakabhadharwa.Zvichipa maitiro avo, mapeji epamusoro anoshanda zvakanaka kana uchishandisa mamwe mazwi ekutsvaga kana iwe uchiziva kuti chikamu chipi chaunoda mutengi anofarira asi kwete chaicho chigadzirwa kana kupa.