What is rural marketing?
Posted: Mon Apr 21, 2025 8:46 am
Rural marketing refers to the set of techniques used to promote, highlight and market agribusiness services and products, from the producer to the farmer.
In this way, with the help of marketing strategies, a brand can convey a more positive image to interested parties, in addition to expanding the poland mobile database of its store. Rural marketing is constantly updated, in line with changes in consumer behavior and the market.
Therefore, in the same way that technology is part of agribusiness to increase the efficiency and productivity of actions carried out in the field, marketing is also continually updated.
Research by the IBGE shows that, between 2006 and 2017, there was a 1,900% increase in producers who declared having access to the internet. Large markets, such as the state of Mato Grosso, have almost 90 % of rural workers with access to digital media.
This means that more and more people are accessing the internet — a number that has grown even more with the COVID-19 pandemic, which has forced many people to stay at home. Thus, the digital environment is a relevant source of trade for goods such as fertilizer, seeds, insecticides, agricultural machinery and other agribusiness products in these spaces.
This makes it easier to understand the importance of ensuring a web presence as a way to attract more customers, carry out advertising campaigns, issue reports and customer data, expand sales and even eliminate geographical barriers.
After all, the competitive scenario is intense and those who do not take advantage of the advantages that the digital environment can offer will be left behind.
In this way, with the help of marketing strategies, a brand can convey a more positive image to interested parties, in addition to expanding the poland mobile database of its store. Rural marketing is constantly updated, in line with changes in consumer behavior and the market.
Therefore, in the same way that technology is part of agribusiness to increase the efficiency and productivity of actions carried out in the field, marketing is also continually updated.
Research by the IBGE shows that, between 2006 and 2017, there was a 1,900% increase in producers who declared having access to the internet. Large markets, such as the state of Mato Grosso, have almost 90 % of rural workers with access to digital media.
This means that more and more people are accessing the internet — a number that has grown even more with the COVID-19 pandemic, which has forced many people to stay at home. Thus, the digital environment is a relevant source of trade for goods such as fertilizer, seeds, insecticides, agricultural machinery and other agribusiness products in these spaces.
This makes it easier to understand the importance of ensuring a web presence as a way to attract more customers, carry out advertising campaigns, issue reports and customer data, expand sales and even eliminate geographical barriers.
After all, the competitive scenario is intense and those who do not take advantage of the advantages that the digital environment can offer will be left behind.