reasons for a website relaunch
Posted: Tue Apr 22, 2025 3:42 am
Haven't made any changes to your website in a while? Do you want to improve your search engine optimization ? Or does your biggest competitor boast a new, modern website? Perhaps you've already considered a website relaunch.But india mobile number data when exactly is the right time? We'll give you nine reasons why a website relaunch is a good idea!
Download Website Relaunch Guide
Our 9 reasons for the website relaunch
1. No responsive web design
There are many reasons for responsive web design, as the working world is becoming increasingly flexible and mobile. Therefore, your website must make just as good an impression on smartphones and tablets as it does on laptops or work computers. A website optimized for mobile access has long been a crucial factor in reaching customers efficiently. Good readability, fast loading times, and a minimalist design play a key role in ensuring that information is optimally displayed on all devices. Incidentally, responsive web design has even been one of Google's ranking factors since 2015!
Check your website’s mobile performance directly:
Now free: Check website performance
2. No contemporary and appealing design
Your corporate design is your company's calling card. The visual appearance of your website has a huge impact on whether its content is perceived as relevant and credible. Websites are subject to fashion trends. A style that was fashionable five years ago is no longer fashionable today. A company that excels in innovation and underpins this with a modern corporate design will lose credibility if the design appears "out of date" over the years. For this reason, a visually appealing website that is associated with your company is immensely important and should not be neglected!
3. No good usability
Usability, also known as user-friendliness, refers to the ease of use of your website and its elements. Is the CTA button prominent? Are the navigation and main menu easy to navigate? Your website should be intuitive to use. After all, you don't want to have to search for the search field. Nor for contact options or the log-in button. Potential customers who are at the beginning of their customer journey and perhaps don't yet know what they're looking for are particularly likely to leave unoptimized pages immediately. This increases the so-called bounce rate – but more on that later. Offer your customers the best usability on your website to make a lasting impression!
4. Outdated information
Your company was founded three years ago—not a long time, is it? But a lot can happen in that time! Has your address changed? Do you now have 15 employees instead of 10? Your website should be constantly updated. For example, a consulting firm that claims to be familiar with the latest methods and strategies and to apply them to its clients would be well-advised to underscore this claim by providing up-to-date information on its website.
5. No focus on visitor benefit
True to the motto "The bait should appeal to the fish, not the angler," the design of your website should always focus on the benefit of your target audience. This particularly applies to the content of your website. Switch from the "us" perspective to the "user" perspective and use phrases like "You get...", "Your advantage is...", or "You are guaranteed...". Speak directly to your customers!
6. Technical standards are outdated
Your website looks great, its menu navigation is well-designed, and the information is clear. But unfortunately, it takes a long time to load, or it's incompatible with Internet Explorer. For example, your web server should be able to offer browser caching. This allows visitors to save specific files to their device, reducing the need for the website to reload as much data. Images and other page components should also be compressed. Media files, in particular, are becoming larger and higher in resolution with increasing speed. Furthermore, it's recommended to combine JavaScript and CSS files, as this reduces the number of server requests.
Download Website Relaunch Guide
Our 9 reasons for the website relaunch
1. No responsive web design
There are many reasons for responsive web design, as the working world is becoming increasingly flexible and mobile. Therefore, your website must make just as good an impression on smartphones and tablets as it does on laptops or work computers. A website optimized for mobile access has long been a crucial factor in reaching customers efficiently. Good readability, fast loading times, and a minimalist design play a key role in ensuring that information is optimally displayed on all devices. Incidentally, responsive web design has even been one of Google's ranking factors since 2015!
Check your website’s mobile performance directly:
Now free: Check website performance
2. No contemporary and appealing design
Your corporate design is your company's calling card. The visual appearance of your website has a huge impact on whether its content is perceived as relevant and credible. Websites are subject to fashion trends. A style that was fashionable five years ago is no longer fashionable today. A company that excels in innovation and underpins this with a modern corporate design will lose credibility if the design appears "out of date" over the years. For this reason, a visually appealing website that is associated with your company is immensely important and should not be neglected!
3. No good usability
Usability, also known as user-friendliness, refers to the ease of use of your website and its elements. Is the CTA button prominent? Are the navigation and main menu easy to navigate? Your website should be intuitive to use. After all, you don't want to have to search for the search field. Nor for contact options or the log-in button. Potential customers who are at the beginning of their customer journey and perhaps don't yet know what they're looking for are particularly likely to leave unoptimized pages immediately. This increases the so-called bounce rate – but more on that later. Offer your customers the best usability on your website to make a lasting impression!
4. Outdated information
Your company was founded three years ago—not a long time, is it? But a lot can happen in that time! Has your address changed? Do you now have 15 employees instead of 10? Your website should be constantly updated. For example, a consulting firm that claims to be familiar with the latest methods and strategies and to apply them to its clients would be well-advised to underscore this claim by providing up-to-date information on its website.
5. No focus on visitor benefit
True to the motto "The bait should appeal to the fish, not the angler," the design of your website should always focus on the benefit of your target audience. This particularly applies to the content of your website. Switch from the "us" perspective to the "user" perspective and use phrases like "You get...", "Your advantage is...", or "You are guaranteed...". Speak directly to your customers!
6. Technical standards are outdated
Your website looks great, its menu navigation is well-designed, and the information is clear. But unfortunately, it takes a long time to load, or it's incompatible with Internet Explorer. For example, your web server should be able to offer browser caching. This allows visitors to save specific files to their device, reducing the need for the website to reload as much data. Images and other page components should also be compressed. Media files, in particular, are becoming larger and higher in resolution with increasing speed. Furthermore, it's recommended to combine JavaScript and CSS files, as this reduces the number of server requests.