CONTENT IDEA AND PLANNING
Posted: Tue Apr 22, 2025 3:44 am
What is the theme of the contents? What is their sequence to achieve the objectives?
To find the right idea and produce quality content, you need to take into account two important factors.
The first is that the best performing content is the one that customers feel is closest to their needs. The goal of content is to arouse curiosity, so as to gain the attention of the potential consumer. By satisfying their needs, the brand can hope to enter the top of mind (TOM) and push users to purchase.
The second point to always keep in mind is that the buy phone number list contents must respect and tell the ethics and values of the brand itself. It is also important to use the most suitable formats, they can be in written form or they can take a visual form.
CMI reports that 80% of B2B companies use photos, e-newsletters, and website articles; while 80% of B2C companies use case studies, blogs, and real-world events.
Marketing must be able to exploit different formats, Google has calculated that 90% of media interactions take place on a single screen.
Content marketing has a road map and therefore an episodic character. It is more effective in the early stages of the customer journey, but it is important that the contents are distributed throughout the journey to accompany the customer throughout his purchasing phase.
To find the right idea and produce quality content, you need to take into account two important factors.
The first is that the best performing content is the one that customers feel is closest to their needs. The goal of content is to arouse curiosity, so as to gain the attention of the potential consumer. By satisfying their needs, the brand can hope to enter the top of mind (TOM) and push users to purchase.
The second point to always keep in mind is that the buy phone number list contents must respect and tell the ethics and values of the brand itself. It is also important to use the most suitable formats, they can be in written form or they can take a visual form.
CMI reports that 80% of B2B companies use photos, e-newsletters, and website articles; while 80% of B2C companies use case studies, blogs, and real-world events.
Marketing must be able to exploit different formats, Google has calculated that 90% of media interactions take place on a single screen.
Content marketing has a road map and therefore an episodic character. It is more effective in the early stages of the customer journey, but it is important that the contents are distributed throughout the journey to accompany the customer throughout his purchasing phase.