The implementation phase
Posted: Tue Apr 22, 2025 4:12 am
You've decided on the right measures and design, perhaps found a brand name, and made all the important creative decisions. Now you want to bring your branding to life – but how much does it cost? The same applies to implementation: The costs depend on the company's needs. Two important factors play a major role here.
Number of communication tools: The type and quantity of communication tools used czech republic phone number data vary considerably from brand to brand. Perhaps you run a law firm and primarily need a website and stationery. Perhaps your company also works with much more extensive applications such as brochures, flyers, trade show booths, or even a customer magazine. This is a very important factor in the cost of your branding. Together with your agency, you can determine in advance which and how many communication tools you need.
Internal implementation: Especially in larger companies, the branding process often represents a profound change. For the success of brand development, it is essential that your employees identify with and embrace the branding. You can facilitate acceptance by offering workshops or training sessions on how to handle the new brand personality. Brand manuals and easy-to-use templates prove their worth in day-to-day operations. If you have an employee newsletter, this is also an ideal platform for communicating the new branding.
You can find a lot more information about branding in our Branding Guide , which we offer free of charge as an e-book:
Branding Guide
Conclusion Costs of branding
The information on branding costs cannot be generalized. This is similar to the example of the red car. However, you can narrow down the cost factors relatively precisely and adjust the total cost of brand development using many parameters. Be skeptical if someone offers you a flat rate for branding without knowing your company goals. In my opinion, this is dubious and usually leads to frustration and unsatisfactory results. Your branding should match your brand down to the last detail – and this starts with the quote.
Number of communication tools: The type and quantity of communication tools used czech republic phone number data vary considerably from brand to brand. Perhaps you run a law firm and primarily need a website and stationery. Perhaps your company also works with much more extensive applications such as brochures, flyers, trade show booths, or even a customer magazine. This is a very important factor in the cost of your branding. Together with your agency, you can determine in advance which and how many communication tools you need.
Internal implementation: Especially in larger companies, the branding process often represents a profound change. For the success of brand development, it is essential that your employees identify with and embrace the branding. You can facilitate acceptance by offering workshops or training sessions on how to handle the new brand personality. Brand manuals and easy-to-use templates prove their worth in day-to-day operations. If you have an employee newsletter, this is also an ideal platform for communicating the new branding.
You can find a lot more information about branding in our Branding Guide , which we offer free of charge as an e-book:
Branding Guide
Conclusion Costs of branding
The information on branding costs cannot be generalized. This is similar to the example of the red car. However, you can narrow down the cost factors relatively precisely and adjust the total cost of brand development using many parameters. Be skeptical if someone offers you a flat rate for branding without knowing your company goals. In my opinion, this is dubious and usually leads to frustration and unsatisfactory results. Your branding should match your brand down to the last detail – and this starts with the quote.