6 Professional Tools to Increase Sales
Posted: Tue Apr 22, 2025 6:11 am
6 Essential Tools You Should Absolutely Use to Improve Sales and Visibility of Local Businesses. Getting noticed and standing out in such a competitive business is certainly much more complex today than before. In this article I will present 6 essential tools for small business marketing that many see as “essential” if you want to improve sales and visibility.
TABLE OF CONTENTS
6 essential tools you absolutely must use to improve sales and visibility of local businesses.
1. Online Reviews
The danger of unknowingly active tabs
2. Local Pages on Google
3. Mobile Applications
Mobile Application Costs
4. Mobile-friendly website
5. Loyalty programs
6. Offers and Coupons
Conclusions
Which systems to choose?
6 essential tools you absolutely must use to improve sales and visibility of local businesses.
To increase sales, get noticed and stand out in such a competitive business is certainly much more complex today than before.
If, in a tough competition, you also add poor optimization of your marketing and sales tools that direct customers to the competition, then, as a famous saying goes... "the omelette is done"!
One of the ways to increase sales is to correctly understand whatsapp number list habits and intercept our customers so that they do not turn towards our competitors. Today there are many tools available to everyone, easily manageable and capable of bringing excellent results with a reduced expense.
In this article, we will discuss 6 small business marketing tools to improve sales and visibility.
1. Online Reviews
More and more consumers are reading reviews before making a purchase. This increase is mainly due to the growth of online searches for local businesses (businesses nearby).
According to research by Bright Local , in fact, 91% of consumers read reviews before making a purchase or visiting a store and 58% of them give extreme importance to the value of the stars.
And a whopping 45% of people will only consider purchasing if the reviews are rated higher than 4 stars. That's almost one in two people!
The danger of unknowingly active tabs
The algorithms of the largest online portals, in order to offer a complete service, independently activate the pages of many local businesses. And then they insert data that is not always correct or updated.
From the surreal to the real, we often find ourselves in the situation of having our business spread across many portals… “without our knowledge…”.
TripAdvisor unmanaged page
Example of a restaurant listing that is automatically activated but not managed by the owners. Reviews are still added.
If a listing is present but not managed by the property, it is not possible to control the information, respond to reviews, and manage the photos uploaded by customers on that portal.
To check your business you can check the presence of your card on various online portals (among the most popular I can mention Google, Facebook, TripAdvisor, Booking, Foursquare, Pagine Gialle). If so, request ownership and start managing it directly.
The benefits include increased brand awareness, better control of reviews, and customer feedback to improve your services and sales.
2. Local Pages on Google
If you have a business, you will be 99% present on many portals, starting with Google, even if you have never activated the service. The Google My Business page is a fundamental tool for increasing sales of local businesses.
Example of a local listing on Google to help you improve your local presence and sales. Appears to the right of the results.
Example of a local listing on Google. It appears to the right of the results in PC searches.
In fact, as already written above, you are catapulted into websites, portals, search engines even without knowing it and the only thing to do is to register and always take control of your activity.
According to some surveys, over 30% of active listings on Google were not managed by the owner.
Consequently, these pages are available to surfers who have the possibility to insert images, write reviews and even suggest the modification of texts, times, telephone numbers.
Not having control over your listing can lead to lost customers and sales.
In a small real-world test I did some time ago, I took a sample of 80 restaurants in the province of Bologna and I was able to verify that in November 2016, a good 43% of the business listings have their own active listing on Google but it is not managed by them .
If you want to verify your Google My Business listing , you can contact me to help you.
Similar work is possible by activating your card for Apple Maps and iPhones using Apple Maps Connect .
3. Mobile Applications
mobile application retention rate to improve sales
If you have your own APP, new customers will return twice as often from their first visit compared to your mobile website.
Mobile applications are now the fastest growing web tool in the world that can help you improve sales through presence, contacts and loyalty .
For example, according to research by Criteo , top retailers obtain almost half of their sales from mobile devices and have calculated that in Italy there were 366 million transactions from smartphones in 2016 .
Additionally, it has been found that new app users are twice as likely to return to purchase within the next 30 days compared to mobile web users.
This leads to greater retention and therefore greater opportunities to obtain loyal consumers and therefore sales.
Furthermore, according to this research, mobile transactions increase as retailers make their sites mobile friendly .
This confirms that smartphones are for many the devices from which a considerable share of traffic comes and therefore they can no longer be overlooked in one's communication, marketing and sales activities.
Mobile Applications enable businesses to improve services, increase customer base, retain customers and most importantly increase sales.
Mobile Application Costs
They depend on several factors, if you want to see our costs you can find all the information on our page dedicated to mobile application prices .
The numbers, the growth and the results clearly tell us that APPs are the present and the future of commerce in Italy. Finally today they have accessible prices even for small businesses and due to their characteristics they have a rapid Return on Investment (ROI) and high Profitability for which today they are an absolutely flexible and fruitful tool for many types of businesses, large and small.
If you want to learn more about what iOS and Android mobile apps can offer your business , visit our dedicated mobile apps page .
4. Mobile-friendly website
A local business to improve its online presence and improve sales should have its own website, optimized for search engines, local side and above all easily usable from mobile devices.
TABLE OF CONTENTS
6 essential tools you absolutely must use to improve sales and visibility of local businesses.
1. Online Reviews
The danger of unknowingly active tabs
2. Local Pages on Google
3. Mobile Applications
Mobile Application Costs
4. Mobile-friendly website
5. Loyalty programs
6. Offers and Coupons
Conclusions
Which systems to choose?
6 essential tools you absolutely must use to improve sales and visibility of local businesses.
To increase sales, get noticed and stand out in such a competitive business is certainly much more complex today than before.
If, in a tough competition, you also add poor optimization of your marketing and sales tools that direct customers to the competition, then, as a famous saying goes... "the omelette is done"!
One of the ways to increase sales is to correctly understand whatsapp number list habits and intercept our customers so that they do not turn towards our competitors. Today there are many tools available to everyone, easily manageable and capable of bringing excellent results with a reduced expense.
In this article, we will discuss 6 small business marketing tools to improve sales and visibility.
1. Online Reviews
More and more consumers are reading reviews before making a purchase. This increase is mainly due to the growth of online searches for local businesses (businesses nearby).
According to research by Bright Local , in fact, 91% of consumers read reviews before making a purchase or visiting a store and 58% of them give extreme importance to the value of the stars.
And a whopping 45% of people will only consider purchasing if the reviews are rated higher than 4 stars. That's almost one in two people!
The danger of unknowingly active tabs
The algorithms of the largest online portals, in order to offer a complete service, independently activate the pages of many local businesses. And then they insert data that is not always correct or updated.
From the surreal to the real, we often find ourselves in the situation of having our business spread across many portals… “without our knowledge…”.
TripAdvisor unmanaged page
Example of a restaurant listing that is automatically activated but not managed by the owners. Reviews are still added.
If a listing is present but not managed by the property, it is not possible to control the information, respond to reviews, and manage the photos uploaded by customers on that portal.
To check your business you can check the presence of your card on various online portals (among the most popular I can mention Google, Facebook, TripAdvisor, Booking, Foursquare, Pagine Gialle). If so, request ownership and start managing it directly.
The benefits include increased brand awareness, better control of reviews, and customer feedback to improve your services and sales.
2. Local Pages on Google
If you have a business, you will be 99% present on many portals, starting with Google, even if you have never activated the service. The Google My Business page is a fundamental tool for increasing sales of local businesses.
Example of a local listing on Google to help you improve your local presence and sales. Appears to the right of the results.
Example of a local listing on Google. It appears to the right of the results in PC searches.
In fact, as already written above, you are catapulted into websites, portals, search engines even without knowing it and the only thing to do is to register and always take control of your activity.
According to some surveys, over 30% of active listings on Google were not managed by the owner.
Consequently, these pages are available to surfers who have the possibility to insert images, write reviews and even suggest the modification of texts, times, telephone numbers.
Not having control over your listing can lead to lost customers and sales.
In a small real-world test I did some time ago, I took a sample of 80 restaurants in the province of Bologna and I was able to verify that in November 2016, a good 43% of the business listings have their own active listing on Google but it is not managed by them .
If you want to verify your Google My Business listing , you can contact me to help you.
Similar work is possible by activating your card for Apple Maps and iPhones using Apple Maps Connect .
3. Mobile Applications
mobile application retention rate to improve sales
If you have your own APP, new customers will return twice as often from their first visit compared to your mobile website.
Mobile applications are now the fastest growing web tool in the world that can help you improve sales through presence, contacts and loyalty .
For example, according to research by Criteo , top retailers obtain almost half of their sales from mobile devices and have calculated that in Italy there were 366 million transactions from smartphones in 2016 .
Additionally, it has been found that new app users are twice as likely to return to purchase within the next 30 days compared to mobile web users.
This leads to greater retention and therefore greater opportunities to obtain loyal consumers and therefore sales.
Furthermore, according to this research, mobile transactions increase as retailers make their sites mobile friendly .
This confirms that smartphones are for many the devices from which a considerable share of traffic comes and therefore they can no longer be overlooked in one's communication, marketing and sales activities.
Mobile Applications enable businesses to improve services, increase customer base, retain customers and most importantly increase sales.
Mobile Application Costs
They depend on several factors, if you want to see our costs you can find all the information on our page dedicated to mobile application prices .
The numbers, the growth and the results clearly tell us that APPs are the present and the future of commerce in Italy. Finally today they have accessible prices even for small businesses and due to their characteristics they have a rapid Return on Investment (ROI) and high Profitability for which today they are an absolutely flexible and fruitful tool for many types of businesses, large and small.
If you want to learn more about what iOS and Android mobile apps can offer your business , visit our dedicated mobile apps page .
4. Mobile-friendly website
A local business to improve its online presence and improve sales should have its own website, optimized for search engines, local side and above all easily usable from mobile devices.