Manage the user's entire purchase funnel

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You need to be prepared for Black Friday, so creating a strategy focused on personalization and profiling is essential to maximize Black Friday sales.

However, the strategy cannot be limited to the short term, i.e., just the days of Black Friday, but must be developed taking into account all stages of the funnel and the entire customer journey .

But let's see together what these phases are and what activities need to be carried out:

1. Acquisition phase

Use first-party data to target active and potential buyers. Reach your audience with personalized messages and exclusive promotions.

2. Recruitment phase

Reactivate existing and historical customers. Personalize your hong kong telegram data communications for each segment, emphasizing discounts and special offers designed specifically for them.

3. Post-Black Friday phase

Don't forget about customers who missed out on offers. Continue sending personalized communications, using copy that leverages urgency to try to drive them toward conversion.

How to keep sales going even after Black Friday
If Black Friday and Cyber ​​Monday are the most important sales periods of the year, the period afterward is crucial for maintaining purchasing momentum and building customer loyalty. In fact, we can't forget that the following holiday season offers even more opportunities to increase sales and retain new customers acquired during Black Friday.

Among the various:

1. Ongoing promotions : After Black Friday, continue offering highly personalized promotions and discounts to attract last-minute shoppers.

2. Loyalty programs : Introduce loyalty programs to encourage future purchases. Offer exclusive benefits to members to encourage return purchases.

3. Cross-selling and up-selling : Take advantage of the holiday season to offer complementary or higher-end products to those purchased on Black Friday. This strategy can increase average order value and improve your profitability.