The golden rules of professional SMS
Posted: Tue Dec 24, 2024 5:37 am
Professional SMS appeals more to companies that want to communicate as closely as possible to their customers. With an opening rate of 96% following receipt, SMS is a major ally in professional communication. However, in order for SMS campaigns to be effective, there are rules to follow under penalty of being penalized.
Keep it short
The SMS should disclose the most important information. It should be short, precise, direct and easy to read. You should make recipients want to read impactful and attractive content.
Banishing mistakes
Don't forget to reread your SMS before sending it, or have it read by another person, in order to avoid any grammatical or spelling mistakes. An SMS containing mistakes may be very badly received by your recipients. It may in fact be considered as an SMS coming from a "spammer". However, it is possible to write certain words in abbreviated form, to save characters, given that an SMS is limited to 160 characters (including spaces). We can then, for example, write "Tel" instead of "Phone". The abbreviated words must however remain understandable.
Customize the message
If you have the possibility, a detail that can make the difference is to personalize the message for your most loyal customers. This can be very pleasant for the recipient who sees his name or first name in the body argentina telemarketing data Bof the message. The customer then feels important and privileged, given that the message he receives is really intended for him.
Send the message at the right time
Depending on the purpose of your business SMS campaigns, send your message at an appropriate time. For example, if you are running a campaign for sales, and the sales day is a Wednesday, schedule your reminder sending the day before, on Tuesday, or a few days before.
Comply with the legislation
Commercial prospecting is regulated by law. First of all, only people who have given their consent (opt-in) can be solicited – there are however two exceptions (CNIL). Then, it is mandatory that each message specifies (1) the identity of the advertiser and (2) offers an easy way to unsubscribe from receiving advertising SMS (STOP mention). Finally, it is forbidden to solicit customers after 8 p.m. and before 8 a.m. , on Sundays and public holidays.
Keep it short
The SMS should disclose the most important information. It should be short, precise, direct and easy to read. You should make recipients want to read impactful and attractive content.
Banishing mistakes
Don't forget to reread your SMS before sending it, or have it read by another person, in order to avoid any grammatical or spelling mistakes. An SMS containing mistakes may be very badly received by your recipients. It may in fact be considered as an SMS coming from a "spammer". However, it is possible to write certain words in abbreviated form, to save characters, given that an SMS is limited to 160 characters (including spaces). We can then, for example, write "Tel" instead of "Phone". The abbreviated words must however remain understandable.
Customize the message
If you have the possibility, a detail that can make the difference is to personalize the message for your most loyal customers. This can be very pleasant for the recipient who sees his name or first name in the body argentina telemarketing data Bof the message. The customer then feels important and privileged, given that the message he receives is really intended for him.
Send the message at the right time
Depending on the purpose of your business SMS campaigns, send your message at an appropriate time. For example, if you are running a campaign for sales, and the sales day is a Wednesday, schedule your reminder sending the day before, on Tuesday, or a few days before.
Comply with the legislation
Commercial prospecting is regulated by law. First of all, only people who have given their consent (opt-in) can be solicited – there are however two exceptions (CNIL). Then, it is mandatory that each message specifies (1) the identity of the advertiser and (2) offers an easy way to unsubscribe from receiving advertising SMS (STOP mention). Finally, it is forbidden to solicit customers after 8 p.m. and before 8 a.m. , on Sundays and public holidays.