Why It’s a Mistake:
Sending SMS at the wrong time — like during late nights or early mornings — can disrupt recipients and result in unsubscribes.
What to Do Instead:
Send messages during optimal hours (typically between 10 AM – 8 PM).
Consider time zones if you have customers in multiple regions.
Use analytics to determine when your audience is most responsive.
7. Lack of Personalization
Why It’s a Mistake:
Generic messages are less engaging and feel impersonal. SMS is a cameroon mobile phone number list one-on-one channel, and personalization matters.
What to Do Instead:
Use subscriber names and preferences in messages.
Send recommendations based on past purchases or browsing history.
Include location-based offers or reminders when applicable.