Demand in Marketing: Features and Types
Posted: Tue Dec 24, 2024 7:08 am
Each person has personal needs, and the desire to purchase a product that would satisfy them creates demand. And demand in marketing is the object of work: research, analysis, influence.
You can order marketing services depending on the state of demand from Fractus specialists.
Demand in Marketing: Specifics
Demand is the consumer's request for a certain product to satisfy their needs and their willingness to purchase it at a certain price. In other words, a financially confirmed need.
Lower the price – higher the demand: says the law of supply and demand. This applies to all goods except Giffen goods : these are those whose price increases lead to an increase in demand and vice versa. These are essential goods that cannot be replaced by anything, such as bread, buckwheat, pasta, etc.
Demand in Marketing: Specifics
Types of demand
There are many types of demand, they depend on anguilla email list 7582 contact leads many factors: the degree of satisfaction of needs, consumer intentions, place of purchase, trends, forms of education, etc. But the key ones are those that are affected by the state of demand. Depending on the state, a marketing strategy is chosen to achieve a balance between supply and demand.
Full-fledged . It is also called satisfactory. It is characterized by a balance between the production of goods and consumer demands. Supporting marketing is used to maintain the optimal level.
Hidden . There is a need among customers, but there are no products to satisfy it. For example, a cure for all diseases or a time machine. This is a kind of impetus for innovation. An effective means is developmental marketing or marketing of the new .
Absent . The product is of no interest to the consumer, it only causes indifference. Stimulating marketing is engaged in promoting the product in this case, making efforts to interest the user, to show what needs the product will satisfy.
Declining (falling). The attractiveness of the product in the eyes of consumers gradually decreases, and they abandon it. Remarketing saves the situation : it either improves the product or reveals its hidden qualities and makes them obvious.
Negative . Consumers are negatively disposed towards a certain product, believing that it is harmful. For example, against yeast bread, believing in the harm of yeast, or microwaves, fearing radiation. Conversion marketing uses tools that dissuade customers who believe in the harmfulness of the product.
Irregular (fluctuating). The need for a product or service depends on the season, day, time of day. For example, movie theaters are busy in the evenings, umbrellas are actively bought in the fall, and demand for sunscreen is relevant in the summer. Synchromarketing is used to achieve balance .
Irrational . These are consumer needs for a product that is harmful to health or the environment. For example, plastic products, cigarettes, weapons, etc. Counter-marketing restricts access to these products or increases their price.
Excessive . The demand for the product is so high that production cannot cope. Demarketing stabilizes the situation : switches attention to analogues, increases prices or stops advertising.
Types of demand
Marketing services from Fractus
Are you engaged in sales, but don't have a marketer? Order services from us!
Our staff includes specialists with sufficient experience in project implementation and knowledge. They will create a marketing strategy based on the state of demand, which will allow it to be balanced and sales to be leveled. Call us!
Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!
You can order marketing services depending on the state of demand from Fractus specialists.
Demand in Marketing: Specifics
Demand is the consumer's request for a certain product to satisfy their needs and their willingness to purchase it at a certain price. In other words, a financially confirmed need.
Lower the price – higher the demand: says the law of supply and demand. This applies to all goods except Giffen goods : these are those whose price increases lead to an increase in demand and vice versa. These are essential goods that cannot be replaced by anything, such as bread, buckwheat, pasta, etc.
Demand in Marketing: Specifics
Types of demand
There are many types of demand, they depend on anguilla email list 7582 contact leads many factors: the degree of satisfaction of needs, consumer intentions, place of purchase, trends, forms of education, etc. But the key ones are those that are affected by the state of demand. Depending on the state, a marketing strategy is chosen to achieve a balance between supply and demand.
Full-fledged . It is also called satisfactory. It is characterized by a balance between the production of goods and consumer demands. Supporting marketing is used to maintain the optimal level.
Hidden . There is a need among customers, but there are no products to satisfy it. For example, a cure for all diseases or a time machine. This is a kind of impetus for innovation. An effective means is developmental marketing or marketing of the new .
Absent . The product is of no interest to the consumer, it only causes indifference. Stimulating marketing is engaged in promoting the product in this case, making efforts to interest the user, to show what needs the product will satisfy.
Declining (falling). The attractiveness of the product in the eyes of consumers gradually decreases, and they abandon it. Remarketing saves the situation : it either improves the product or reveals its hidden qualities and makes them obvious.
Negative . Consumers are negatively disposed towards a certain product, believing that it is harmful. For example, against yeast bread, believing in the harm of yeast, or microwaves, fearing radiation. Conversion marketing uses tools that dissuade customers who believe in the harmfulness of the product.
Irregular (fluctuating). The need for a product or service depends on the season, day, time of day. For example, movie theaters are busy in the evenings, umbrellas are actively bought in the fall, and demand for sunscreen is relevant in the summer. Synchromarketing is used to achieve balance .
Irrational . These are consumer needs for a product that is harmful to health or the environment. For example, plastic products, cigarettes, weapons, etc. Counter-marketing restricts access to these products or increases their price.
Excessive . The demand for the product is so high that production cannot cope. Demarketing stabilizes the situation : switches attention to analogues, increases prices or stops advertising.
Types of demand
Marketing services from Fractus
Are you engaged in sales, but don't have a marketer? Order services from us!
Our staff includes specialists with sufficient experience in project implementation and knowledge. They will create a marketing strategy based on the state of demand, which will allow it to be balanced and sales to be leveled. Call us!
Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!