Which brands should adopt a content strategy on social media
Posted: Sat Dec 21, 2024 4:50 am
For the June 2019 editorial plan we started with a scouting of trending topics.
As you can see from the Google Trends screenshot, weather is usually the most searched topic compared to the month of June, a weather that with the arrival of the good season is usually sunny.
google trends and trending topics
*Data from Google Trends, Italy, last 5 free whatsapp number canada years, query “June” (month).
Playing a little with queries related to seasonality, the most relevant topics of the month, in addition to the weather, were: " weekend trips " and the arrival of insects such as " mosquitoes" which, as can be seen from the screenshot, demonstrate a marked seasonality with peaks that are repeated from year to year in the month of June.
google trends, interests over time
* Data from Google Trends, Italy, last 5 years, query “Mosquitoes”.
By inserting these queries into Topic Research , as illustrated in this case for the query mosquitoes , the tool shows us the related subtopics but also the questions that people search for in relation to a subtopic, providing useful insights on how to structure content for social use.
Subtopics emerged with topic research tool
In the case of the query mosquitoes the information was found in the related questions section, which is useful in determining the contents of the post.
For the query " out of town trips " the most frequently asked questions by users were: "at what age can a newborn travel? " or " what documents does a newborn need to travel by plane ", all useful content to be used in brand posts.
As you can see from the Google Trends screenshot, weather is usually the most searched topic compared to the month of June, a weather that with the arrival of the good season is usually sunny.
google trends and trending topics
*Data from Google Trends, Italy, last 5 free whatsapp number canada years, query “June” (month).
Playing a little with queries related to seasonality, the most relevant topics of the month, in addition to the weather, were: " weekend trips " and the arrival of insects such as " mosquitoes" which, as can be seen from the screenshot, demonstrate a marked seasonality with peaks that are repeated from year to year in the month of June.
google trends, interests over time
* Data from Google Trends, Italy, last 5 years, query “Mosquitoes”.
By inserting these queries into Topic Research , as illustrated in this case for the query mosquitoes , the tool shows us the related subtopics but also the questions that people search for in relation to a subtopic, providing useful insights on how to structure content for social use.
Subtopics emerged with topic research tool
In the case of the query mosquitoes the information was found in the related questions section, which is useful in determining the contents of the post.
For the query " out of town trips " the most frequently asked questions by users were: "at what age can a newborn travel? " or " what documents does a newborn need to travel by plane ", all useful content to be used in brand posts.