an omnichannel strategy
Posted: Tue Dec 24, 2024 7:22 am
between SPREAD and its cash register software, Projet x Paris sends the data captured in its physical stores directly into its CRM database .
Capsules by SPREAD - Animation
And to de-anonymize each of its contacts, the brand offers its customers who have made a purchase in store a dematerialized ticket. This allows it to collect personalized fields such as their age or which store the customer dominica business email list visited. The brand goes even further, by analyzing the details of the ticket to know the reference of the product that the customer has just purchased, its size, the color, etc. The objective for Projet x Paris is to interact with its customer in a unified and fluid way.
The reasons for implementing
As you will have understood, using omnichannel marketing allows you to know your community even better and deliver the right message ... but not only that! The advantages offered by omnichannel are numerous, let's discuss them together.
The advent of “phygital”
If you are lucky enough to have a store in addition to your e-commerce site, this is a royal road open to you, because we talked about it a little earlier in the article, buyer behavior has changed a lot in recent years. Consumers have developed the reflex of testing products in store before buying them online or, conversely, preparing the purchase on the internet to finish it in store. A phenomenon that we call “ phygital” .
Capsules by SPREAD - Animation
And to de-anonymize each of its contacts, the brand offers its customers who have made a purchase in store a dematerialized ticket. This allows it to collect personalized fields such as their age or which store the customer dominica business email list visited. The brand goes even further, by analyzing the details of the ticket to know the reference of the product that the customer has just purchased, its size, the color, etc. The objective for Projet x Paris is to interact with its customer in a unified and fluid way.
The reasons for implementing
As you will have understood, using omnichannel marketing allows you to know your community even better and deliver the right message ... but not only that! The advantages offered by omnichannel are numerous, let's discuss them together.
The advent of “phygital”
If you are lucky enough to have a store in addition to your e-commerce site, this is a royal road open to you, because we talked about it a little earlier in the article, buyer behavior has changed a lot in recent years. Consumers have developed the reflex of testing products in store before buying them online or, conversely, preparing the purchase on the internet to finish it in store. A phenomenon that we call “ phygital” .