Testimonial: The Role of Recommendations in Sales

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When searching for a product, consumers first look for recommendations. They trust them more than the professional description of the product itself. That is why one of the ways to win over a client is to use testimonials – a type of recommendation advertising.

You can order a service of this nature from the Fractus company.

Testimonial: features
The term comes from the English testimonial , translated as "evidence". Testimonial is a tool of recommendation marketing (part of it is recommendation-testimonial advertising). The basis is the promotion of a product due to someone else's positive experience and opinion regarding the product. But this is not the opinion of sellers or company representatives, but other consumers.

Social proof makes this technique effective, gives an argentina email list example of how someone bought a product and actually solved their problem, and without a negative experience and loss of funds. The more informative, simple and human the advertising, the faster it achieves the goal.

Testimonial: features

Testimonial promotion is designed to:

inspire trust among potential customers (people trust those who have tried the product more than company representatives);
show how to use the product and that there is actually a positive effect from using it;
remove fears associated with possible deception, waste of time and money with an unresolved problem;
show that there are other consumers with the same problem, or rather, there were, because their problem was solved;
anticipate questions that the client may have and provide answers to them.
Testimonal goals
Like any other marketing strategy, referral marketing has a list of goals: increase awareness, achieve loyalty, attract leads , increase sales, strengthen the company's image. It copes with this quite successfully, using its typical tools.

Who recommends the product
Recommenders are completely outsiders who have no connection to the company. Marketers attract both ordinary customers and opinion leaders, celebrities, experts, even extraordinary individuals – those with a rare profession or who are of interest to customers.

What products is it used for?
Testimonial is used to promote those products, when choosing which consumers are guided by recommendations: it is important that the one who tried the product said "yes, it is good". These are electrical goods, consumer goods (FMCG), services of various kinds, as well as expensive or complex goods.

Testimonials are used in offline advertising (for example, reviews in printed publications) and in online promotion (reviews of online store buyers, promotion by influencers, reviews of clients who have used the company's services, for example, for website development and promotion, messages on forums and chats).

Types of testimonials
Marketers use four types of recommendation advertising:

customer review (text or with photo);
direct advertising with a famous person who shares their experience of using the product;
indirect advertising with the involvement of an expert;
publication of a letter of recommendation.
Types of testimonials

Testimonial by Fractus
Selling products or offering services that require recommendations? Fractus' recommendation advertising is what you need!

We will create a marketing strategy specifically for your offer. Within its framework, we will collect customer reviews, if necessary, attract experts, opinion leaders, celebrities for advertising. And your product will be believed. Contact us!

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