Increasing sales in the online store
Posted: Tue Dec 24, 2024 8:12 am
Content
The First Step to Increasing Online Store Sales: Advertising Analytics
The second step to sales growth: increasing the number of targeted requests
For online business in absolutely any field, there is no more constant task than increasing sales. Systematic and maximally effective - that is, with minimal costs for promotion (advertising and marketing) and with the maximum increase in potential customer requests. Actually, this is where the two main subtasks come from, the implementation of which will lead to an increase in sales from the site: analysis of the effectiveness of expenses on marketing promotion and an increase in the number of target requests.
The First Step to Increasing Online Store Sales: Advertising Analytics
How effectively do you spend money on promoting your online store? Are the same visitors who were brought to your site by this or that advertisement really making purchases in it? In short, how can you increase the return on your marketing efforts, ultimately increasing your profits by optimizing expenses and, accorddenmark phone numbers ingly, increasing the balance between them and your sales revenues? Finding answers to these questions means laying one of the bricks in a systematic increase in online store sales.
The answers are in a universal system of advertising and communication analytics with your potential clients. Such analytics should be able to collect statistics on each channel of communication between your online store and clients (whether it be online order forms, chats, calls or some lead generation widgets), link requests through these channels to a specific advertising campaign you have launched and allow you to draw conclusions about the economic efficiency of such a campaign (or even the efficiency of a specific search query, if we are talking about promotion in contextual advertising - because only at this level will you be able to take some steps to optimize it).
Another necessary condition for such analytics to be as useful as possible is the ability of the analytics service to integrate with your CRM or other system that you use to track sales. Then you can literally calculate the effectiveness of advertising to the ruble, comparing the costs of attracting a customer request with the income received from an actual transaction with him (purchase).
If you are looking for an analytics service with broad capabilities and sufficient level of detail at the level of data collected in reports, you can try CoMagic (UIS). For example, this is what the “Traffic Analysis” report looks like in our service. In general, it allows you to see information about the quality and volume of traffic coming to your site from different advertising sources:
The First Step to Increasing Online Store Sales: Advertising Analytics
The second step to sales growth: increasing the number of targeted requests
For online business in absolutely any field, there is no more constant task than increasing sales. Systematic and maximally effective - that is, with minimal costs for promotion (advertising and marketing) and with the maximum increase in potential customer requests. Actually, this is where the two main subtasks come from, the implementation of which will lead to an increase in sales from the site: analysis of the effectiveness of expenses on marketing promotion and an increase in the number of target requests.
The First Step to Increasing Online Store Sales: Advertising Analytics
How effectively do you spend money on promoting your online store? Are the same visitors who were brought to your site by this or that advertisement really making purchases in it? In short, how can you increase the return on your marketing efforts, ultimately increasing your profits by optimizing expenses and, accorddenmark phone numbers ingly, increasing the balance between them and your sales revenues? Finding answers to these questions means laying one of the bricks in a systematic increase in online store sales.
The answers are in a universal system of advertising and communication analytics with your potential clients. Such analytics should be able to collect statistics on each channel of communication between your online store and clients (whether it be online order forms, chats, calls or some lead generation widgets), link requests through these channels to a specific advertising campaign you have launched and allow you to draw conclusions about the economic efficiency of such a campaign (or even the efficiency of a specific search query, if we are talking about promotion in contextual advertising - because only at this level will you be able to take some steps to optimize it).
Another necessary condition for such analytics to be as useful as possible is the ability of the analytics service to integrate with your CRM or other system that you use to track sales. Then you can literally calculate the effectiveness of advertising to the ruble, comparing the costs of attracting a customer request with the income received from an actual transaction with him (purchase).
If you are looking for an analytics service with broad capabilities and sufficient level of detail at the level of data collected in reports, you can try CoMagic (UIS). For example, this is what the “Traffic Analysis” report looks like in our service. In general, it allows you to see information about the quality and volume of traffic coming to your site from different advertising sources: