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How are advertising interest areas determined?

Posted: Sat Dec 21, 2024 4:51 am
How are advertising interest areas determined?
Of course, the fact that Folk Music is among my advertising interests may not interest you very much. You are right. However, knowing this interest of mine will be very valuable information for advertisers. Consuming content that suits my interests with the ads I encounter in this area will also make me happy. More importantly, my internet actions will be shaped by the ads that suit my interests. This is the positive side of the situation, but the opposite may also be possible. For this, Google austria phone number library says, "You are such a person for me, every action you take is valuable and every area of ​​interest is valuable to me. If you do not care about the things that are valuable to me, you can ''Disable'' the categories you want." Thus, you will not see ads in this area. I can choose not to see ads related to this category that is not among my interests.

How are advertising interest areas determined?
As for how it determines these areas of interest for advertisements, every move we make on the digital world is tracked as a footprint. Digital platforms, whose purpose is to get to know us, derive meaning from the video content we watch, blog posts we read, news, forum sites, songs we listen to and the fact that we share these with people, and try to know me better than my closest ones through machine learning. In this way, it has the most valuable information for advertisers and shows me the advertisements that I will be interested in. Most importantly, Google does not sell your personal information, including your advertising interests.

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I would like to point out that even if you have cleared your cookies, you can still install a browser add-on to keep your preference for Google not to show you personalized ads. This link will direct you to this.

We tried to answer the question of how Google manages and determines advertising interests. However, it is possible to control ads coming from other advertising networks other than Google. Let's not forget that receiving ads according to our interests is important both personally and for the brands that advertise. Of course, there are different methods of how the ads you see are determined, you can review our blog about another targeting method here .