Metric 4. Opt-out Rate
With this metric, a negative tendency is a good thing. Your push marketing campaign is doing well if your opt-out rate is low.
It is the opposite of the opt-in rate and is the proportion of users who have actively unsubscribed from your push notifications..
Every push campaign should be followed up with a check of this statistic because it provides valuable feedback on the message's efficacy in content, timeliness, and user impact.
Tracking push notification performance metrics is not an option but a requirement. The insights and data you gather can help define your push notification strategy, resulting in increased user engagement, higher conversion rates, and income.
You can also encounter additional metrics if you use a non-SDK-based platform to configure your push notifications (Ionic, Android Studio, etc.). The following metrics also help you measure the success of your push campaigns and understand when you need to implement some changes.
View Rate
This is an important push notification performance measure because it tells how many users see your messages.
A high view rate implies that your push notifications effectively reach your target audience. If your view rate is poor, it might indicate a problem with the frequency or timeliness of app push notifications.
Open Rate
The open rate of a push notification is the number of times it is opened compared to the number of times it is sent. This measure is critical since it provides information on the relevance and efficacy of your material.
Low open rates indicate that your web or mobile push notifications are not appealing or engaging. This could be due to poor headlines (for example, because of push notification character limits), a lack of personalization, or irrelevant content. Users may also be experiencing notification fatigue due to receiving too many alerts, which may cause them to ignore or discard your communications.