Pop-ups to support commercial animation
Posted: Tue Dec 24, 2024 8:46 am
Tip #2
"For the consolation prizes, we tell the participant that they have won a surprise code for 5, 10 or 15%. To find out the amount of the discount, they have to go to the site. Firstly, it will be easier for us to retarget them via Google Ads campaigns, etc. But above all, they will have to look at the products that interest them to fill their basket and thus enter the code to know what discount they can benefit from. And in the end, we only grant 15% codes. Yes, in marketing you have to lithuania b2b leads be a buccaneer: a bit of a bandit but not a thief! We don't steal from the person since they get the best discount. But we make sure that they are really happy when they receive it."
Clever, isn't it?
The percentage is not chosen at random either. After several tests, Lionel and his teams realized that 10% was not enough to really motivate the act of purchase compared to 15% . Of course, they reserve the 20% (very very impactful) for operations that are a little more punchy.
Now all these efforts made to provoke the visit to the e-commerce site, only a few last little nudges remain to be given to ensure the conversion. This is where the pop-ups come into action.
“Pop-ups are the service’s hobby horse,” Lionel told me!
"For the consolation prizes, we tell the participant that they have won a surprise code for 5, 10 or 15%. To find out the amount of the discount, they have to go to the site. Firstly, it will be easier for us to retarget them via Google Ads campaigns, etc. But above all, they will have to look at the products that interest them to fill their basket and thus enter the code to know what discount they can benefit from. And in the end, we only grant 15% codes. Yes, in marketing you have to lithuania b2b leads be a buccaneer: a bit of a bandit but not a thief! We don't steal from the person since they get the best discount. But we make sure that they are really happy when they receive it."
Clever, isn't it?
The percentage is not chosen at random either. After several tests, Lionel and his teams realized that 10% was not enough to really motivate the act of purchase compared to 15% . Of course, they reserve the 20% (very very impactful) for operations that are a little more punchy.
Now all these efforts made to provoke the visit to the e-commerce site, only a few last little nudges remain to be given to ensure the conversion. This is where the pop-ups come into action.
“Pop-ups are the service’s hobby horse,” Lionel told me!