4.
A major aspect of retaining customers is being able to meet and exceed their expectations. To do this, you need to stay informed about what your customers expect from you and whether they think you are meeting their expectations.
As part of your customer retention strategy, implementing social listening tools can allow you to monitor what people are saying about your brand on social media channels. Create country wise email marketing list customer surveys that you can send out on an ongoing basis, and monitor feedback channels where customers can leave reviews and share their thoughts about your business.
Don’t simply check reviews on Yelp once a month, or send out surveys once a year; take the time to consistently engage and actively respond to customer feedback. Develop thoughtful responses, and when you do encounter negative feedback, use it as an opportunity to improve your current strategy. This shows your customers that you care about their experience with your brand and that you’re paying attention.