Communicate with customers in a lively and relaxed language
Posted: Sat Dec 21, 2024 4:52 am
Of course, familiarity and questionable jargon are too much. However, excessive tension, the use of abstruse officialese and intricate adverbial phrases on the site are unacceptable. Advertising texts should be close to colloquial speech. Literate, cultured, but still colloquial.
4) Show that you respect your clients' time. The more solvent your target audience is, the more keen they are on time management. The point of ordering many services is to exchange money for free time. After all, many jobs can be done independently. But to do this, you will have to read the relevant articles with life hacks, watch training videos, etc. In addition, "the first pancake is often lumpy", there is a high probability that you will have to redo it, wasting even more time. In order to avoid this, people turn to professionals.
It follows that you need to try to save your potential buyers' time by all available means. They will appreciate it.
One way to help users plan their time is to post an interactive schedule, making a convenient online entry with notifications sent to the phone. That's what we did:
5) Offer a consultation. When thinking about the technique of remote sales of services, it is important to remember: it is often pointless to offer expensive services "right off the bat". The buyer is uncomfortable immediately sending money to strangers, wondering whether they will cope with the task assigned to them. Therefore, it is better to make a grab for a free or inexpensive consultation. Now multi-stage sales have become so widespread that a "head-on" advertising attack will simply discourage many.
6) Motivate them to return to their personal account. It is not enough to motivate the user to register by creating a personal account. The ultimate goal is to get them to return there periodically. To do this, it is important to meet a number of conditions:
The personal account should be convenient and intuitive;
some materials of interest to the user should be linked to it;
You need to remind yourself about your personal account uk whatsapp number periodically, inviting you to use your accumulated bonuses, etc.
7) Captivate the user with something intriguing. It is no secret that in live sales, success favors managers with a well-hung tongue. Involving the user in communication and further familiarization with the company's product line increases the likelihood of purchases. The online analogue of interesting stories in person is the company blog. It allows you to convince a hesitant buyer that you have expertise in the relevant niche. However, this poses a difficult task: maintaining a balance between the quality of expertise and "yellow press", the ability to kindle and maintain the reader's curiosity.
A time-tested solution to this problem is to use engaging information at the very beginning, as an intriguing lead-in. For example, on the web resource of Natalia Gusentsova's online psychological center, this function is assigned to parables, which reveal typical problems of the psychologist's target audience in a surprisingly interesting form.
8) Add real stories of clients who contacted your company and solved their problem. If we are told a story that happened to a person belonging to our social group, we are highly likely to be imbued with sympathy for the main character and immerse ourselves in reading, since we will “try on” this situation for ourselves. This method of presenting information often harmoniously complements the classic listing of the services provided by the company.
These don't necessarily have to be case stories based on real cooperation. It is often enough to describe with due drama a popular problem of potential customers using the example of Ivan Starodubtsev from Ryazan.
4) Show that you respect your clients' time. The more solvent your target audience is, the more keen they are on time management. The point of ordering many services is to exchange money for free time. After all, many jobs can be done independently. But to do this, you will have to read the relevant articles with life hacks, watch training videos, etc. In addition, "the first pancake is often lumpy", there is a high probability that you will have to redo it, wasting even more time. In order to avoid this, people turn to professionals.
It follows that you need to try to save your potential buyers' time by all available means. They will appreciate it.
One way to help users plan their time is to post an interactive schedule, making a convenient online entry with notifications sent to the phone. That's what we did:
5) Offer a consultation. When thinking about the technique of remote sales of services, it is important to remember: it is often pointless to offer expensive services "right off the bat". The buyer is uncomfortable immediately sending money to strangers, wondering whether they will cope with the task assigned to them. Therefore, it is better to make a grab for a free or inexpensive consultation. Now multi-stage sales have become so widespread that a "head-on" advertising attack will simply discourage many.
6) Motivate them to return to their personal account. It is not enough to motivate the user to register by creating a personal account. The ultimate goal is to get them to return there periodically. To do this, it is important to meet a number of conditions:
The personal account should be convenient and intuitive;
some materials of interest to the user should be linked to it;
You need to remind yourself about your personal account uk whatsapp number periodically, inviting you to use your accumulated bonuses, etc.
7) Captivate the user with something intriguing. It is no secret that in live sales, success favors managers with a well-hung tongue. Involving the user in communication and further familiarization with the company's product line increases the likelihood of purchases. The online analogue of interesting stories in person is the company blog. It allows you to convince a hesitant buyer that you have expertise in the relevant niche. However, this poses a difficult task: maintaining a balance between the quality of expertise and "yellow press", the ability to kindle and maintain the reader's curiosity.
A time-tested solution to this problem is to use engaging information at the very beginning, as an intriguing lead-in. For example, on the web resource of Natalia Gusentsova's online psychological center, this function is assigned to parables, which reveal typical problems of the psychologist's target audience in a surprisingly interesting form.
8) Add real stories of clients who contacted your company and solved their problem. If we are told a story that happened to a person belonging to our social group, we are highly likely to be imbued with sympathy for the main character and immerse ourselves in reading, since we will “try on” this situation for ourselves. This method of presenting information often harmoniously complements the classic listing of the services provided by the company.
These don't necessarily have to be case stories based on real cooperation. It is often enough to describe with due drama a popular problem of potential customers using the example of Ivan Starodubtsev from Ryazan.