Here’s how you can personalize your embedded content in line with this strategy.

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The final personalization strategy we’ll go over will help you stop treating your best customers as if they’re new users and start creating personalized experiences for them.

If your website gets lots of returning customers, you should leverage what you know about them to deliver personalized experiences. This will increase your returning customer conversion rates and keep them coming back for more.

A good place to start? Welcome your returning customers by name in your above-the-fold section. You can also present your new arrivals to them:


This kind of personalization makes malaysia customer email list your regular customers feel more connected to your brand and more willing to purchase from you again.


And don’t forget about showing personalized offers to your returning customers!

For example, when creating a segmented email campaign for one of your VIP customer segments, you can further increase the effectiveness of these campaigns by personalizing your landing pages (and even your entire website) for these visitors:


Being consistent by reminding your customers about your offer throughout your site (not just in your email) will create a more personalized customer experience. This can increase the conversion rate of customers arriving from your email messages by up to 20%.

Here’s a detailed guide on how to use this tactic.

Wrapping up