Display your entire product range, showing its breadth and abundance.
Posted: Sat Dec 21, 2024 4:53 am
It is convenient for the customer to cover as many needs as possible by cooperating with the same supplier. In addition, sometimes it seems reasonable to test “how will go” a particular type of product. For these reasons, the breadth of the assortment can be one of the criteria when selecting a wholesale supplier on the Internet. Accordingly, the richness of the assortment should be reflected online, on your corporate web resource.
In this case:
1) We recommend that you do not skimp on product photos. They should be of impeccable quality, with the right lighting. You can protect these photos with watermarks with your company logo.
2) Remember the importance of clear navigation with breadcrumbs.
3) Do not allow chaos in positions that arises due to careless work of the content manager. The product should be easily found online, both by name and by article.
Express the company's history in facts that are significant for the counterparty
The difference between a b2b client is their willingness to study your company "under the microscope". After all, we are talking about big money. If the supplier lets you down, the customer may have serious problems:
loss of profit due to half-empty shelves in the store;
disruption of the deadlines for already planned own deliveries;
increase in cash gaps.
And this is not to mention the outright deception on the part of usa people whatsapp number one-day companies that are engaged in what popular rumor has dubbed “scams” on the Internet.
Therefore, an entrepreneur or purchasing manager wants to make sure that you can be trusted. He is looking for confirmation that over time you will be able to fulfill your obligations. And since the only way to predict the future involves analyzing the past, the company's history should definitely be reflected on your website.
However, the company's history is often poorly presented. Self-praise is of no interest to anyone. A story about the difficulties that the company overcame is of interest only if there is a very strong dramatic effect in the text.
Therefore, it is best to reflect the company's history in facts that are significant for your counterparty. This is how it was done in the online store we developed for the electronics manufacturer CBR back in 2015:
A potential Customer can be sure that the company has been around for a long time, that it is actively developing and gaining more and more recognition for its products. The management of such a company has the motivation to value the company's reputation and do everything to ensure that wholesale deliveries are carried out at the proper level.
In this case:
1) We recommend that you do not skimp on product photos. They should be of impeccable quality, with the right lighting. You can protect these photos with watermarks with your company logo.
2) Remember the importance of clear navigation with breadcrumbs.
3) Do not allow chaos in positions that arises due to careless work of the content manager. The product should be easily found online, both by name and by article.
Express the company's history in facts that are significant for the counterparty
The difference between a b2b client is their willingness to study your company "under the microscope". After all, we are talking about big money. If the supplier lets you down, the customer may have serious problems:
loss of profit due to half-empty shelves in the store;
disruption of the deadlines for already planned own deliveries;
increase in cash gaps.
And this is not to mention the outright deception on the part of usa people whatsapp number one-day companies that are engaged in what popular rumor has dubbed “scams” on the Internet.
Therefore, an entrepreneur or purchasing manager wants to make sure that you can be trusted. He is looking for confirmation that over time you will be able to fulfill your obligations. And since the only way to predict the future involves analyzing the past, the company's history should definitely be reflected on your website.
However, the company's history is often poorly presented. Self-praise is of no interest to anyone. A story about the difficulties that the company overcame is of interest only if there is a very strong dramatic effect in the text.
Therefore, it is best to reflect the company's history in facts that are significant for your counterparty. This is how it was done in the online store we developed for the electronics manufacturer CBR back in 2015:
A potential Customer can be sure that the company has been around for a long time, that it is actively developing and gaining more and more recognition for its products. The management of such a company has the motivation to value the company's reputation and do everything to ensure that wholesale deliveries are carried out at the proper level.