One of our personalization examples from Ryanair

[Shakil1984]

A powerful technique to avoid ending up in the “Junk” folder is to offer different types of emails your customers might be interested in. For example, if you have both men’s and women’s clothing, you could provide the opportunity for customers to choose whether they want to receive sales emails based on the products that matter to them.

Zalando does this below offering two options in their newsletter sign-up. This is an underrated technique that more retailers should employ not only to increase their open rates but also to get customers excited about new products and/or sales.

One of our personalization examples from Zalando
8. Ryanair
When returning customers spain consumer email list use your search bar, why not offer a dropdown menu of autocomplete suggestions? This allows them to quickly make a repeat purchase. For new visitors, this autocomplete suggestion technique lets them see relevant categories and filters.

In the example below, Ryanair demonstrates this perfectly by showing suggestions of relevant flights along with a predetermined filter that makes it easy for new or repeat customers to make a purchase.

9. BLK & Bold
Dynamic free shipping bars show your customers how much more they need to spend to qualify for free shipping. This website personalization tactic is great for increasing your average order value because customers will often spend more to qualify for free shipping.

Here’s how it works: when a customer arrives on the site, they see a message informing them of the free shipping threshold for their region. Once they add something to their cart, the message changes.

Let’s see what that looks like on BLK & Bold’s website. They do a great job of implementing this website personalization idea: