Offer a trial batch to establish a trusting relationship
Posted: Sat Dec 21, 2024 4:53 am
Given how high the stakes are in wholesale purchasing, the buyer will be hesitant. Most likely, your manager will have to use personal charm and work hard to build the buyer's trust.
Does this mean that calling a wholesale customer to action - making a direct purchase online - is pointless? It depends on the specifics of the product.
Of course, if we are talking about purchasing a series of industrial trucks, then placing a red button with a call to buy right now is ridiculous. Such sales always involve combining online marketing efforts with offline meetings and showings.
However, if the product is not very expensive, you can offer to order a trial batch online. Even if you sell it at cost, "at zero". Ordering such a batch will allow you to establish commercial relations with the client - this will give you the opportunity to demonstrate the quality of your products and will significantly facilitate the decision for the customer on further cooperation.
This is what we did when developing a landing page for a nut company:
The combination of this landing page with contextual advertising provided such a number of leads that the Customer asked us to suspend the display of ads in Yandex Direct and Google Ads - no one expected such a number of online orders.
Don't delay in implementing CRM
Each client in wholesale sales is worth its weight in gold. After all, in the long term, it can bring hundreds and even millions of rubles in profit. Therefore, it is extremely important to systematize and rationalize any interactions with it as much as possible. Practice shows: when there are a lot of wholesale clients, and the management has not bothered to usa whatsapp number implement CRM , various mistakes begin to arise:
forgot to call the client on time;
did not respond to the complaint received;
did not send the commercial proposal on time;
forgot to apply the loyalty program, etc.
Most of these errors are related to the human factor. Managers are not robots, so they are not able to keep everything in their heads - they have a lot of clients. But for a specific customer, his problems are always the most important. Therefore, there is a high probability that such oversights will become an obstacle to establishing a trusting relationship with him and increasing wholesale online sales.
Therefore, it is necessary to transfer the generated orders directly from the site to the CRM. Naturally, automatically.
As a comprehensive marketing agency, we not only help our customers attract wholesale customers via the Internet, but also help them retain and develop them.
This is exactly why you should contact us
Does this mean that calling a wholesale customer to action - making a direct purchase online - is pointless? It depends on the specifics of the product.
Of course, if we are talking about purchasing a series of industrial trucks, then placing a red button with a call to buy right now is ridiculous. Such sales always involve combining online marketing efforts with offline meetings and showings.
However, if the product is not very expensive, you can offer to order a trial batch online. Even if you sell it at cost, "at zero". Ordering such a batch will allow you to establish commercial relations with the client - this will give you the opportunity to demonstrate the quality of your products and will significantly facilitate the decision for the customer on further cooperation.
This is what we did when developing a landing page for a nut company:
The combination of this landing page with contextual advertising provided such a number of leads that the Customer asked us to suspend the display of ads in Yandex Direct and Google Ads - no one expected such a number of online orders.
Don't delay in implementing CRM
Each client in wholesale sales is worth its weight in gold. After all, in the long term, it can bring hundreds and even millions of rubles in profit. Therefore, it is extremely important to systematize and rationalize any interactions with it as much as possible. Practice shows: when there are a lot of wholesale clients, and the management has not bothered to usa whatsapp number implement CRM , various mistakes begin to arise:
forgot to call the client on time;
did not respond to the complaint received;
did not send the commercial proposal on time;
forgot to apply the loyalty program, etc.
Most of these errors are related to the human factor. Managers are not robots, so they are not able to keep everything in their heads - they have a lot of clients. But for a specific customer, his problems are always the most important. Therefore, there is a high probability that such oversights will become an obstacle to establishing a trusting relationship with him and increasing wholesale online sales.
Therefore, it is necessary to transfer the generated orders directly from the site to the CRM. Naturally, automatically.
As a comprehensive marketing agency, we not only help our customers attract wholesale customers via the Internet, but also help them retain and develop them.
This is exactly why you should contact us