Word-of-mouth has taken on a new dimension
Posted: Tue Jun 17, 2025 9:06 am
Companies will have to change if they want to remain successful in the future. Not only because the world has changed rapidly in recent years, but especially because the world will continue to change for the time being. Is The Conversation Company by Steven Van Belleghem yet another book about social media or not? A story about how you as a company can survive in the (r)evolution from communication to conversation.
The world has changed enormously in recent years. Consumers are becoming increasingly brother cell phone list assertive and are no longer easily fooled by beautiful promises alone. Consumers have become more demanding and are of course supported in this by the ever-increasing market share of social media and mobile internet. Consumers exchange experiences of products on Facebook, comparison websites or forums and view these while they are in the store of an entrepreneur. The old-fashioned word-of-mouth has acquired a completely new dimension in recent years; consumers let us know, often without nuance, 24 hours a day via Twitter what they think of your product.
The development towards a much more critical consumer requires a different marketing approach from companies. No beautiful promises but rather exceeding the expectations of consumers, according to Steven's vision. The vision he outlines in this book is clear. In order to remain relevant, valuable and therefore successful in the future, companies must get involved in the conversation with consumers. In fact, they must facilitate these conversations so that they can manage them better and then use them when making decisions.
The world has changed enormously in recent years. Consumers are becoming increasingly brother cell phone list assertive and are no longer easily fooled by beautiful promises alone. Consumers have become more demanding and are of course supported in this by the ever-increasing market share of social media and mobile internet. Consumers exchange experiences of products on Facebook, comparison websites or forums and view these while they are in the store of an entrepreneur. The old-fashioned word-of-mouth has acquired a completely new dimension in recent years; consumers let us know, often without nuance, 24 hours a day via Twitter what they think of your product.
The development towards a much more critical consumer requires a different marketing approach from companies. No beautiful promises but rather exceeding the expectations of consumers, according to Steven's vision. The vision he outlines in this book is clear. In order to remain relevant, valuable and therefore successful in the future, companies must get involved in the conversation with consumers. In fact, they must facilitate these conversations so that they can manage them better and then use them when making decisions.