Prepare warm call scripts
Posted: Tue Jul 01, 2025 5:31 am
By providing relevant, unique information and asking relevant questions, the level of trust increases and the conversation moves to a professional level.
The key is to provide as much specific information as ivory coast phone number data possible on a topic that the person on the other end of the line is familiar with. Here’s an example of a warm call that you can use as a guide to writing a sales script:
“Hello! My name is Marina from Keycall. I saw that last week you published a blog post about your company’s sales funnel with a really catchy title. I read it twice and the section on your strategy was quite interesting. I decided to call to talk to you and ask how successful the strategy was.”
Do you think your subscribers had such a call? Sincere knowledge of the issue changes the game. Such a confidential conversation is attractive to the interlocutor, so most likely he will be interested in this conversation. You can ask on what principle the company's development strategy was chosen, the results of its implementation. At the end, you can offer your help and further cooperation.
An effective technique when creating warm call scripts is to test the method on yourself. You can ask a friend or colleague to call you as a potential client, using a prepared template. This will help correct errors in the created script and supplement it with objections that have appeared.
Communicating with potential clients via email.
Don't talk for more than five minutes.
Don't be intrusive. If you notice that the subscriber is busy and not inclined to have a conversation, it is better to ask: "Do you have a few more minutes or would it be better to send you information by e-mail?" If the interlocutor cannot talk, politely agree to postpone this conversation to a time convenient for the client.
Send an email
Regardless of the outcome of the conversation, be sure to follow up with an email. This increases the visibility of your offer. If you actually talked to the buyers, they will probably open your message right now, when your name is still familiar to them.
In your letter, express gratitude for the time spent and win the client over by sharing his problems. It will be good when the interlocutor receives useful recommendations on how to run a business from you. You can even convey the message using a short video – it is easy to record on a webcam using the free Wistia Soapbox program.
Determine the next step
The main purpose of using scripts for warm calls is to stimulate the sales process over the phone. Include one clear sentence in the next letter to familiarize the client with further prospects for cooperation. Even if you have not yet received a positive answer, but you have laid the first step in developing further relations.
Cold calls are becoming increasingly difficult to profit from in 2022, and their conversion rates are far from perfect, but that doesn't mean any phone call is ineffective. Examples from our work prove otherwise. During preparation for Black Friday, we managed to achieve a conversion rate of +36% for customers who bought from 2 to 10 years ago (Read more in the article: +36% leads from a cold customer base ).
The key is to take the time to thoroughly research your prospects before offering them specific, targeted value, and reap the rewards of warm calling - telesales.
The key is to provide as much specific information as ivory coast phone number data possible on a topic that the person on the other end of the line is familiar with. Here’s an example of a warm call that you can use as a guide to writing a sales script:
“Hello! My name is Marina from Keycall. I saw that last week you published a blog post about your company’s sales funnel with a really catchy title. I read it twice and the section on your strategy was quite interesting. I decided to call to talk to you and ask how successful the strategy was.”
Do you think your subscribers had such a call? Sincere knowledge of the issue changes the game. Such a confidential conversation is attractive to the interlocutor, so most likely he will be interested in this conversation. You can ask on what principle the company's development strategy was chosen, the results of its implementation. At the end, you can offer your help and further cooperation.
An effective technique when creating warm call scripts is to test the method on yourself. You can ask a friend or colleague to call you as a potential client, using a prepared template. This will help correct errors in the created script and supplement it with objections that have appeared.
Communicating with potential clients via email.
Don't talk for more than five minutes.
Don't be intrusive. If you notice that the subscriber is busy and not inclined to have a conversation, it is better to ask: "Do you have a few more minutes or would it be better to send you information by e-mail?" If the interlocutor cannot talk, politely agree to postpone this conversation to a time convenient for the client.
Send an email
Regardless of the outcome of the conversation, be sure to follow up with an email. This increases the visibility of your offer. If you actually talked to the buyers, they will probably open your message right now, when your name is still familiar to them.
In your letter, express gratitude for the time spent and win the client over by sharing his problems. It will be good when the interlocutor receives useful recommendations on how to run a business from you. You can even convey the message using a short video – it is easy to record on a webcam using the free Wistia Soapbox program.
Determine the next step
The main purpose of using scripts for warm calls is to stimulate the sales process over the phone. Include one clear sentence in the next letter to familiarize the client with further prospects for cooperation. Even if you have not yet received a positive answer, but you have laid the first step in developing further relations.
Cold calls are becoming increasingly difficult to profit from in 2022, and their conversion rates are far from perfect, but that doesn't mean any phone call is ineffective. Examples from our work prove otherwise. During preparation for Black Friday, we managed to achieve a conversion rate of +36% for customers who bought from 2 to 10 years ago (Read more in the article: +36% leads from a cold customer base ).
The key is to take the time to thoroughly research your prospects before offering them specific, targeted value, and reap the rewards of warm calling - telesales.