The 8 non-negotiables your business needs to succeed in marketing
Posted: Tue Jul 01, 2025 5:51 am
Photo of the writer: Giulio Correa
Giulio Correa
January 10, 2023
7 min. reading
Updated: February 1, 2024
Have you ever needed to define a marketing strategy or plan but south korea phone number library didn't know where to start? Then this article is for you.
Whatever your relationship with the world of marketing, one thing is true for all of us: we need to produce more results in less time than ever before.
The market is more competitive. Audiences are more demanding.
There is no choice but to be more efficient and effective.
When defining your marketing plan, this involves one fundamental thing: knowing how to prioritize.
So, how do you define what your business needs to grow through marketing? Today I want to start answering that question to give you a clearer idea.
What every successful marketing always has
It would be unrealistic to propose a definitive guide applicable to all companies.
The keys to winning marketing vary depending on your product, industry, market maturity, size, market sophistication, budget, and other factors.
But could we find a common denominator? Of course we could. And that's where we can start.
Whether you have a startup, an SME, a personal brand, or a large company, these are the "non-negotiables" that every marketing program must have to leverage your growth and results.
Before we get into them, it's clear that the level of importance each concept can have also varies depending on the company's objectives and the factors I mentioned earlier.
The 08 clarities to be defined
We're not talking about tactics or execution initiatives here. No, we're talking about what comes first. Those strategic assets that form the foundation of successful execution.
Here I share them with you. The foundations of all successful marketing:
1. Clarity in your positioning
Your positioning defines the mental space you want to occupy in the minds of your target audience or market compared to existing alternatives.
Look at it this way: When your customers have to choose a product or service, or when they see a new product from a brand they haven't seen before, they're going to use references they already have to get an idea of the "type" of option it is, comparing it to others they already know.
They're going to try to understand who exactly it's for and whether they should care.
Simply put, and to clarify the concept: Are you the "luxury" option in the category? Are you the most "cost-efficient" option? Are you the "expert" option? These are some possible positioning axes. But there are many more.
Keep in mind that positioning is created by combining price, messaging, visual identity, product or service features, customer types, and alliances. Positioning is a whole.
The key is that by being exposed to your communication, your potential client can understand what alternative you are within the radar of options they have in mind when they think about solving the problem you solve or when they think about the category.
Giulio Correa
January 10, 2023
7 min. reading
Updated: February 1, 2024
Have you ever needed to define a marketing strategy or plan but south korea phone number library didn't know where to start? Then this article is for you.
Whatever your relationship with the world of marketing, one thing is true for all of us: we need to produce more results in less time than ever before.
The market is more competitive. Audiences are more demanding.
There is no choice but to be more efficient and effective.
When defining your marketing plan, this involves one fundamental thing: knowing how to prioritize.
So, how do you define what your business needs to grow through marketing? Today I want to start answering that question to give you a clearer idea.
What every successful marketing always has
It would be unrealistic to propose a definitive guide applicable to all companies.
The keys to winning marketing vary depending on your product, industry, market maturity, size, market sophistication, budget, and other factors.
But could we find a common denominator? Of course we could. And that's where we can start.
Whether you have a startup, an SME, a personal brand, or a large company, these are the "non-negotiables" that every marketing program must have to leverage your growth and results.
Before we get into them, it's clear that the level of importance each concept can have also varies depending on the company's objectives and the factors I mentioned earlier.
The 08 clarities to be defined
We're not talking about tactics or execution initiatives here. No, we're talking about what comes first. Those strategic assets that form the foundation of successful execution.
Here I share them with you. The foundations of all successful marketing:
1. Clarity in your positioning
Your positioning defines the mental space you want to occupy in the minds of your target audience or market compared to existing alternatives.
Look at it this way: When your customers have to choose a product or service, or when they see a new product from a brand they haven't seen before, they're going to use references they already have to get an idea of the "type" of option it is, comparing it to others they already know.
They're going to try to understand who exactly it's for and whether they should care.
Simply put, and to clarify the concept: Are you the "luxury" option in the category? Are you the most "cost-efficient" option? Are you the "expert" option? These are some possible positioning axes. But there are many more.
Keep in mind that positioning is created by combining price, messaging, visual identity, product or service features, customer types, and alliances. Positioning is a whole.
The key is that by being exposed to your communication, your potential client can understand what alternative you are within the radar of options they have in mind when they think about solving the problem you solve or when they think about the category.