10 Reasons Why You Might Be Losing Clients
Posted: Thu Jul 10, 2025 9:25 am
Brace yourself, because the next sentence may come as a shock to you. Losing clients can actually be a good thing.
If your client decides to leave you and gives you an explanation for why they did so, this is useful feedback for you that you can use to improve your salon and marketing plan.
Maybe your clients are feeling unappreciated – time to improve your client experience.
Maybe your clients wish you were more in tune with current trends – time to do some research or take some training.
What should you do when you lose clients and don't know the reason?
If you want clients to stay, you need to figure out why some of them are unhappy and what you can do to fix it.
Here are the 10 most common reasons country email list why you may be losing clients .
Clients chose another salon
1. They decided on a different salon
Sometimes clients leave, at least indicating that they need something else or are looking for a procedure that you don't offer. That's okay—you didn't do anything wrong in this situation. However, if you find that your client has left without notifying you, it's a big sign that you're not communicating well with your customers.
Clients can't afford you
2. They can't afford you
Life happens. Some clients need to cut back on their expenses and may no longer be able to afford you. This isn't your fault either. Remember, you're in business. It's okay to offer discounts to clients occasionally, but otherwise, stick to your prices. Read on for some tips on how to deal with clients who say you're charging too much.
Clients don't feel special in your salon
3. They don't feel special.
In this case, it's a mistake on your part. If your clients don't feel important, they'll find another salon.
Do you offer a loyalty program?
Do you inform about special offers?
Do you give out product samples?
PRO TIP: You need to make your clients feel like they are your VIPs. For example, you can create a list of your loyal VIP members. Add a maximum of 20 clients to the list and inform them that they have acquired such a membership with you. Pay attention to this group individually. When you have something new in the salon that they should know about – inform them. Offer them samples when they visit you, or create a visitor card (something like a season ticket) for them, where they will receive a discount. For example, on their sixth visit they will receive a €20 discount.
Your beauty salon may not be clean.
4. Your salon is not clean
It's very annoying when a client sees that your salon is not tidy. Try to look around you through your client's eyes.
Are your tools cleaned regularly?
Is the floor washed?
Do you have a clean toilet?
Hygiene and cleanliness are important to clients. If they notice that your salon is dirty, they will point out these shortcomings to others. And you don't want that.
You're lagging behind beauty trends
If your client decides to leave you and gives you an explanation for why they did so, this is useful feedback for you that you can use to improve your salon and marketing plan.
Maybe your clients are feeling unappreciated – time to improve your client experience.
Maybe your clients wish you were more in tune with current trends – time to do some research or take some training.
What should you do when you lose clients and don't know the reason?
If you want clients to stay, you need to figure out why some of them are unhappy and what you can do to fix it.
Here are the 10 most common reasons country email list why you may be losing clients .
Clients chose another salon
1. They decided on a different salon
Sometimes clients leave, at least indicating that they need something else or are looking for a procedure that you don't offer. That's okay—you didn't do anything wrong in this situation. However, if you find that your client has left without notifying you, it's a big sign that you're not communicating well with your customers.
Clients can't afford you
2. They can't afford you
Life happens. Some clients need to cut back on their expenses and may no longer be able to afford you. This isn't your fault either. Remember, you're in business. It's okay to offer discounts to clients occasionally, but otherwise, stick to your prices. Read on for some tips on how to deal with clients who say you're charging too much.
Clients don't feel special in your salon
3. They don't feel special.
In this case, it's a mistake on your part. If your clients don't feel important, they'll find another salon.
Do you offer a loyalty program?
Do you inform about special offers?
Do you give out product samples?
PRO TIP: You need to make your clients feel like they are your VIPs. For example, you can create a list of your loyal VIP members. Add a maximum of 20 clients to the list and inform them that they have acquired such a membership with you. Pay attention to this group individually. When you have something new in the salon that they should know about – inform them. Offer them samples when they visit you, or create a visitor card (something like a season ticket) for them, where they will receive a discount. For example, on their sixth visit they will receive a €20 discount.
Your beauty salon may not be clean.
4. Your salon is not clean
It's very annoying when a client sees that your salon is not tidy. Try to look around you through your client's eyes.
Are your tools cleaned regularly?
Is the floor washed?
Do you have a clean toilet?
Hygiene and cleanliness are important to clients. If they notice that your salon is dirty, they will point out these shortcomings to others. And you don't want that.
You're lagging behind beauty trends