Promotion of educational services on the Internet
Posted: Sat Dec 21, 2024 4:55 am
Today we will analyze the features of selling educational services on the Internet. This article will contain many interesting subtleties, purely niche nuances. Take it and use it!
Marketing strategy
Before jumping into specific techniques, it is worth describing the nuances that need to be taken into account at the stage of developing a marketing strategy.
As we like to repeat, marketing promotion begins with a thorough analysis of the target audience. Therefore, it is important to take into account:
Motivation of the target audience:
desire to acquire new skills;
open up prospects for further development;
contribute to an increase in wages;
experience the joy of the process.
Target audience fears:
receive a diploma that is not respected by anyone;
acquire knowledge that is not applicable in life;
contact an educational institution that has not been accredited/certified;
get to boring lecturers, during whose lectures you want to sleep so much.
Character of the target audience:
There is not only a direct target audience, but also an indirect one. After all, if children are studying, then the decision to purchase will be made by parents.
Peculiarities of promotion of educational services
There is an education that is obtained for the sake of further earning money. But there are also courses that are taken exclusively for oneself, "for the soul". The "picture" in the advertisement in these two cases will be completely different.
If it is hard studying with cramming for the sake of entering a usa whatsapp numbers database free prestigious university or getting a coveted position, in the process of promotion you need to show the end result:
For example:
happy graduate with a diploma;
the moment of diploma presentation;
a successful employee working in his profession.
There is no need to show the process. Hundreds of hours of cramming, multiple repetitions, returning failed tests are not at all inspiring.
On the website of the center for preparation for the Unified State Exam "Development" we show the result of studying at this institution - joyful students with a happy mother against the backdrop of a prestigious university. Inspired by the anticipation of this moment, caring parents pay for their studies, and their offspring gnaw on the granite of science.
If it is study for the sake of study, then the emphasis should be on the process itself. During the promotion, you can show:
inspired creativity of students at their easels;
video recordings of fascinating discussions;
Photos from classes where people's interest is visible.
That is, you need to show drive. You need to demonstrate to a potential student that he will really be interested in you!
Marketing strategy
Before jumping into specific techniques, it is worth describing the nuances that need to be taken into account at the stage of developing a marketing strategy.
As we like to repeat, marketing promotion begins with a thorough analysis of the target audience. Therefore, it is important to take into account:
Motivation of the target audience:
desire to acquire new skills;
open up prospects for further development;
contribute to an increase in wages;
experience the joy of the process.
Target audience fears:
receive a diploma that is not respected by anyone;
acquire knowledge that is not applicable in life;
contact an educational institution that has not been accredited/certified;
get to boring lecturers, during whose lectures you want to sleep so much.
Character of the target audience:
There is not only a direct target audience, but also an indirect one. After all, if children are studying, then the decision to purchase will be made by parents.
Peculiarities of promotion of educational services
There is an education that is obtained for the sake of further earning money. But there are also courses that are taken exclusively for oneself, "for the soul". The "picture" in the advertisement in these two cases will be completely different.
If it is hard studying with cramming for the sake of entering a usa whatsapp numbers database free prestigious university or getting a coveted position, in the process of promotion you need to show the end result:
For example:
happy graduate with a diploma;
the moment of diploma presentation;
a successful employee working in his profession.
There is no need to show the process. Hundreds of hours of cramming, multiple repetitions, returning failed tests are not at all inspiring.
On the website of the center for preparation for the Unified State Exam "Development" we show the result of studying at this institution - joyful students with a happy mother against the backdrop of a prestigious university. Inspired by the anticipation of this moment, caring parents pay for their studies, and their offspring gnaw on the granite of science.
If it is study for the sake of study, then the emphasis should be on the process itself. During the promotion, you can show:
inspired creativity of students at their easels;
video recordings of fascinating discussions;
Photos from classes where people's interest is visible.
That is, you need to show drive. You need to demonstrate to a potential student that he will really be interested in you!