Stand out from the competition by coming up with a special feature that makes it easier to sell your educational services. For example, if you teach English, you could arrange for a native speaker to periodically join in on discussions of American cinema with your students. Or you could offer vocabulary enrichment based on studying the lyrics of popular English songs, etc. This difference should be reflected in your advertising materials, accompanied by eye-catching illustrations. For example, you could add a photo of your native speaker against the backdrop of the Grand Canyon. Or arrange a photo shoot of English teachers dressed as rockers from a popular American rock band.
Demonstrate your modernity, expressed not only at the level of the current design of the site, but also in the nature of the educational services themselves. The trend of recent years is that educational services:
become more informal;
focused on the transfer of specific skills;
imply the presentation of knowledge in the most comfortable form for perception.
Reflect this in your marketing materials and in your promotion you will definitely surpass not only other private individuals, but also institutions like the MOUP State Budgetary Educational Institution named after Byurokratov.
The educational services market is still conservative. But consumers are different. Change before your competitors. Make sure that you stand out from the crowd of similar offers already at the level of ads usa whatsapp numbers list in contextual and targeted advertising!
Multi-step sales of educational services
Instead of immediately luring a person into an expensive annual program, you can take him through several stages, increasing his trust and interest:
1. Free introductory lecture - where you present intriguing facts, give visitors some quickly assimilated, but very useful skills. To promote such events, it is important to make landing pages that are as informative as possible.
2. Intensives, short courses - available both as part of annual programs and individually. Chips like: "For those who signed up before March 1, the cost is 8 thousand rubles, after - 12 thousand!" work well with this format.
3. Annual programs consisting of many short courses, combined into a single system. When offering an annual program, it is worth making a discount (like, "wholesale" is cheaper).
Also, consider whether you can differentiate your pricing by varying the intensity of your classes.