Chart Illustrating Value Of SEO Take Away

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I can probably think of something along these lines for almost any business. Take Away #9 - Use Seth Besmertnik's Market Opportunity Calculator To Help With Your SEO Sales Pitch Seth Besmertnik's talk was super funny, and super valuable. One of my favourites of the seminar for sure. He showed us how to demonstrate the value of SEO, and how to keep an SEO project on track. You can download his presentation and a number of useful spreadsheets here: How to Win SEO Budget and Influence your CMO.


One that I particularly like is the Market Opportunit jordan mobile phone numbers database y Calculator. All you have to do is this… Input the list of keywords in Column B Input Current Rank in Column C Input Global Monthly Search Volume in Column D Input Conversion Rate in Column R Input Average Value per Conversion in Column S … and the Excel template will produce stats on what your current market share is for those terms, and what your potential market share could be if you had top positions.


It also gives you a great looking pie chart that should make the serious ca$h value of SEO very clear to your potential clients. #10 - Start Working On Your Conversion Rate Optimization Immediately Is it just me, or do many of you also suck at Conversion Rate Optimization (CRO)? After seeing Ben Jesson's presentation on CRO, I felt like I had just received a serious wake-up call to remember why I'm optimizing websites in the first place.